How Much Time and Budget Do Small Businesses Spend on Social Media?

VerticalResponse recently surveyed 462 small businesses on how much time they spend on social media activities, including finding and sharing content on popular social networks and blogging, and what tasks take the most time. They also asked small business about their marketing budgets.

Here are some of the highlights from the survey results:

  1. Small business are spending more time using social media – Two thirds of small businesses responding reported spending more time on social media than they did last year with 43% reporting they spend 6 or more hours per week on social media activities related to their business.
  2. Facebook and Twitter dominate – Small business owners are focused on Facebook and Twitter. About half of those surveyed are on LinkedIn while only about 30% are on Pinterest and Google+.
  3. About 25% post to their blog once a week – About half of the businesses surveyed have a blog and a little less that half of those businesses post to their blogs on a weekly basis.
  4. Budgets are up – Social media budgets are increasing at a faster rate than overall marketing budgets.

The folks as VerticalResponse used the data from their survey to create this infographic:

VerticalResponse Social Media Infographic
Courtesy of: VerticalResponse

How do these finding match up with what you are doing in your business?

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