Duct Tape Marketing Featured at the ASCLA’s President’s Program


John Jantsch, the found of Duct Tape Marketing, will be the featured speaker at the 2012 Association of Specialized and Cooperative Library Agencies (ASCLA) President’s Program in Anaheim at ALA’s Annual Conference.

John will be sharing his thoughts on how to apply the ideas he outlined in his books  Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide and The Referral Engine: Teaching Your Business to Market Itself to libraries.

The first 200 to attend will receive a free copy of the revised edition of Duct Tape Marketing.

More information for this event can be found on the ASCLA Blog


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