The updated and revised version of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide(Amazon affiliate link) is available now.
The latest version of the book includes new sections covering:
- using content to be found
- fusing online and offline tactics
- how to create a total web presence
- practical ways to get more from social media
- using the marketing hourglass to run your marketing
Here is a short video from John explaining why he released a new version of his best selling book:
New visitors to this blog should know that I am a Duct Tape Marketing Consultant, so I am a little biased, but I think this new edition has a lot of great information in it to help you take your business to the next level.
The new edition of the book comes with a free Duct Tape Marketing Signature Brand Audit. A Signature Brand Audit is a free 30 minute session with an Authorized Duct Tape Marketing Consultant to review your existing marketing, give you a quick snapshot on the effectiveness of your web site and suggest several ways to make improvements right now. This is like receiving a guided tour of the main principles contained in the book.
Drop me a note if you have any questions about the book or applying the principles it contains to your business. You can also get your free Duct Tape Marketing Signature Brand Audit here.