Let me ask you a silly question... If you were throwing a dinner party, you’d want people to show up, right? But not just any people. Imagine if 50 strangers showed up - you don’t know them, they don’t know you or each other. Would the fact that your living room was...
It's not hard to find marketing advice these days. You can find advice: in books at webinars on blogs at networking events in magazines listening to podcasts from your uncle (who never had a business, but loves Wikipedia) etc. Part of your challenge as a business...
As basic as it sounds, one of the keys to success with Customer Relationship Management (CRM) software ... is to use it. Crazy, right? I know it sounds that way, but I hear statements like this all the time from business owners and sales people: We have a CRM, but no...
Peanut butter and jelly. Cheese and crackers. Customer Relationship Management and Marketing Automation. What? Okay, maybe it doesn’t exactly roll off the tongue, but, like these favorite combinations, CRM and Marketing Automation are complementary. Playing off each...
One of the keys to success with email marketing is keeping your contact list up to date and segmented. Keeping a clean list will make sure that your are sending relevant messages and will improve your open rates. Having a clean email list is one of those things that...
Landing pages are an important, powerful, and often underutilized component of a small business marketing system. They are so important that, as Oli Gardner of UnBounce says, you should “Never start a marketing campaign without a dedicated landing page”. The term...
Marketing automation tools can be a great way for small business owners to get more done in less time. These tools are not a silver bullet. If you are considering implementing a marketing automation solution, one of the first questions to ask yourself is what will you...
Marketing automation isn’t just for large corporations anymore. Many small businesses and professional service firms are adopting automation tools to help systematize their marketing efforts. In addition to helping marketers do more with less, these tools can also be...
As a small business owner, you realize the importance of marketing but struggle to “get marketing done”. It’s time to get some help, but what should you be looking for when hiring either an employee or a consultant? For many small business owners, the first question...
Marketing automation is a hot topic right now. Automation can deliver tremendous benefits to your bottom line, but if we have learned anything over the years from CRM projects, we know it’s not just about the software. Here are 10 questions that you should consider...