Archive for Uncategorized

I Wonder What I’ll Learn Today

Yesterday was one of those days where I attended a lot of meetings and had the opportunity to enjoy several conversations with a variety of different people. Looking back at those those conversations at the end of the day, two of them stuck out in my mind because of the contrast between the two and [...]

Read More

Speed Up Your Website and Improve Your Rankings

No one likes to wait for a slow web page to load. And since Google likes to focus on pleasing their customers (searchers), the speed of your website can effect your ability to rank well in search results. Google PageSpeed Insights is a free web page analysis service that can help you identify your slow [...]

Read More

5 Types of Marketing Content that Educates

Content marketing is hot topic these days. Content is essential for small business marketers looking to move from the old, interruption based methods of marketing to the modern marketing methods that revolve around inbound marketing and other methods that strive to be found by potential customers when they are ready to buy. We typically talk [...]

Read More

Creating a Total Online Presence

It wasn’t that long ago that when we talked about small businesses having an online presence, we were just referring to having a website. With the explosion of social media and other internet technologies, having a website is quickly becoming the bare minimum for businesses who want to have an effective online presence. There are [...]

Read More

4 Steps to Lead Nurturing Success

Lead nurturing is an important component in small business marketing, particularly for B2B companies. Since most of your potential customers will not be ready to buy when you first meet them, or they first find you on the internet, it is important to achieve and maintain top of mind status so that when they are [...]

Read More

Characteristics of Effective Lead Magnets

Creating effective lead magnets, offers that attract leads and get them to submit their contact information, are a staple of modern marketing. Lead magnets go by many names – bait pieces, opt-ins, sign up forms, subscriptions, free trials, etc. No matter what you call them, there are certain fundamentals that will help you increase your [...]

Read More

Duct Tape Marketing Featured at the ASCLA’s President’s Program

John Jantsch, the found of Duct Tape Marketing, will be the featured speaker at the 2012 Association of Specialized and Cooperative Library Agencies (ASCLA) President’s Program in Anaheim at ALA’s Annual Conference. John will be sharing his thoughts on how to apply the ideas he outlined in his books  Duct Tape Marketing: The World’s Most [...]

Read More

Google+ Redesigned Interface

Have you noticed the changes to the look and feel of your Google+ account? Last week, Google announced on the roll out a redesign which they believe will allow users to create a more customized experience on Google+. New features include customizing apps and the navigation bar as well as adding more flexibility to profile [...]

Read More

Create Professional Business Plans with LivePlan

[Quick disclosure – Palo Alto Software, the makers of LivePlan, also make Marketing Plan Pro powered by Duct Tape Marketing, which I re-sell as part of my business. I don’t sell LivePlan or make any money from LivePlan – I just like the folks at Palo Alto and think they make great products] Our friends [...]

Read More

5 Questions With WildBlue LLC

It has been a while since I’ve had a “5 Questions With” post, so today’s has 5 + 1 questions with Chris Kirk, owner of WildBlue LLC. Based in Platte City, MO, the folks at WildBlue help aircraft buyers and sellers worldwide close deals faster. Make sure you don’t miss Chris’ answer to question #4, [...]

Read More