Archive for Marketing Tools and Software

Webinar Recording – Incorporating Social Media Into Your Workflow

There are a number of tools that can help you be more efficient and effective with social media. I’ve long believed that one of the keys to being successful with social media is to stop thinking of it as a separate activity and to find ways to incorporate the use of social media into your […]

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Email Marketing – Drip vs Triggered

What’s the difference between drip [marketing] emails and triggered emails? That’s a question I’ve been hearing more often as business owners and sales pros begin exploring marketing automation software for their business. These tools bring the promise of automatically following up with leads until they are ready to buy and then turning them over to […]

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New Mobile App for Infusionsoft

Infusionsoft recently announced their new mobile app for the iPhone and Android. I was a little surprised as I thought they would wait for their annual conference to release it, but I’m glad they didn’t wait. If you are not familiar with them, Infusionsoft is the all in one sales and marketing software for small […]

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Track Your Success With WinStreak

I recently ran across a helpful little app from the folks at Strategic Coach,  called WinStreak. WinStreak helps you keep track of your daily wins and achievements. The app also helps you stay focused on your goals by helping you plan your wins for the coming day. As business owners, it may be easy for […]

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How to Automate Your Follow Up

In the last post I mentioned that capturing leads and following up is the blocking and tackling of marketing. The last post covered capturing leads, so lets talk about following up. We tend to focus on ways to generate new leads (networking, advertising, etc.), but without proper follow up, those activities are a waste of time […]

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Components of a Lead Capture System

In the last post I shared some ideas for creating a compelling lead magnet and the role the lead magnet plays in your overall marketing system. One of the main roles the lead magnet plays is to attract people looking for a specific type of solution and to get them into your marketing hourglass. Doing […]

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Start 2014 With a Marketing Win

It’s the start of a new year – how big is your checklist of marketing tasks to accomplish this year? It’s easy to create a long list of things you would like to do. The problem is, once we create our list we often become overwhelmed and paralyzed. Or we get so wrapped up in […]

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What is a Landing Page?

Landing pages are an important, powerful, and often underutilized component of a small business marketing system. They are so important that, as Oli Gardner of UnBounce says, you should “Never start a marketing campaign without a dedicated landing page”. The term “landing page” has different meanings depending on context. In general, a landing page is […]

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Twitter Adds Tweet Scheduling–Sort Of

Twitter recently added a new feature that allows you to schedule your Tweets in advance. I probably won’t use it – here’s why. The scheduling feature is embedded inside of the Twitter Ads interface. You can use it to schedule unpaid tweets, but you have to navigate to your Twitter Ads account first. You can […]

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LinkedIn’s Showcase Pages Help You Be More Relevant

LinkedIn continues to add features to help you promote your business online. Not too long ago,  LinkedIn updated the design of company profile pages to make it easier for members to access information the companies they care about it. They also added features to help businesses build relationships with their target audience. The recently addition […]

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