Archive for Marketing Tools and Software

Building a Business Dashboard with Dasheroo

In the last post, we talked about business dashboards in general – what they are, why you want to use them, etc. I also mentioned how creating a dashboard used to be a complicated task, but it much easier today thanks to tools like Dasheroo. Today, I want to show you how easy it is […]

Read More

What Is a Business Dashboard?

A business dashboard is tool used to track important data about your business. A well designed dashboard provides “at a glance” insight into your business operations. It give you one place to view your key performance indicators (KPIs), metrics, and other key data points. Depending on the size of your business, you may have a […]

Read More

Webinar Recording – Incorporating Social Media Into Your Workflow

There are a number of tools that can help you be more efficient and effective with social media. I’ve long believed that one of the keys to being successful with social media is to stop thinking of it as a separate activity and to find ways to incorporate the use of social media into your […]

Read More

Email Marketing – Drip vs Triggered

What’s the difference between drip [marketing] emails and triggered emails? That’s a question I’ve been hearing more often as business owners and sales pros begin exploring marketing automation software for their business. These tools bring the promise of automatically following up with leads until they are ready to buy and then turning them over to […]

Read More

New Mobile App for Infusionsoft

Infusionsoft recently announced their new mobile app for the iPhone and Android. I was a little surprised as I thought they would wait for their annual conference to release it, but I’m glad they didn’t wait. If you are not familiar with them, Infusionsoft is the all in one sales and marketing software for small […]

Read More

Track Your Success With WinStreak

I recently ran across a helpful little app from the folks at Strategic Coach,  called WinStreak. WinStreak helps you keep track of your daily wins and achievements. The app also helps you stay focused on your goals by helping you plan your wins for the coming day. As business owners, it may be easy for […]

Read More

How to Automate Your Follow Up

In the last post I mentioned that capturing leads and following up is the blocking and tackling of marketing. The last post covered capturing leads, so lets talk about following up. We tend to focus on ways to generate new leads (networking, advertising, etc.), but without proper follow up, those activities are a waste of time […]

Read More

Components of a Lead Capture System

In the last post I shared some ideas for creating a compelling lead magnet and the role the lead magnet plays in your overall marketing system. One of the main roles the lead magnet plays is to attract people looking for a specific type of solution and to get them into your marketing hourglass. Doing […]

Read More

Start 2014 With a Marketing Win

It’s the start of a new year – how big is your checklist of marketing tasks to accomplish this year? It’s easy to create a long list of things you would like to do. The problem is, once we create our list we often become overwhelmed and paralyzed. Or we get so wrapped up in […]

Read More

What is a Landing Page?

Landing pages are an important, powerful, and often underutilized component of a small business marketing system. They are so important that, as Oli Gardner of UnBounce says, you should “Never start a marketing campaign without a dedicated landing page”. The term “landing page” has different meanings depending on context. In general, a landing page is […]

Read More