Archive for social media marketing

Facebook Page Likes vs. Post Likes – What’s the Difference?

Have you ever wondered what the difference was between liking a page on Facebook vs. Liking a post or status update from one of your friends? Or maybe you’ve wondered why you get plenty of likes on the things that you post via your company page, but only a handful of people have actually liked [...]

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LinkedIn – Where Did That Feature Go?

Have you ever spent time looking for something you know you’ve seen before on LinkedIn? Or something you feel “there should be a way to do” but couldn’t find it? While LinkedIn often updates and improves their user interface, some things can still be hard to find. Here are three of the most common “how [...]

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Using Twitter’s Keyboard Shortcuts

Have you tried Twitter’s keyboard shortcuts? Did you know they were there? We are getting so used to touch screens and voice control that it’s easy to forget about keyboard shortcuts. But when you know them, keyboard shortcuts can save you a lot of time. Twitter refers to this first group of shortcuts as Timeline [...]

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Selecting a Content Marketing Editorial Calendar

A content marketing editorial calendar is and important tool for managing your small business marketing system. Modern marketing requires creating, publishing, and re-purposing content from multiple sources, in multiple formats, through multiple channels. Without proper tools and processes, managing all of these content related variables can quickly become overwhelming. Editorial calendars come in all shapes [...]

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LinkedIn Signal To Be Retired

Earlier this week LinkedIn sent began notifying users that LinkedIn Signal will be retired on July 29, 2013. Signal was on of LinkedIn’s “products” that aimed to make it easier for users to find relevant insights within the large stream of status and news updates – as in separating the signal from the noise. When [...]

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LinkedIn Announces 200 Million Members

Way back on March 2, 2004, I became member number 297,569 on a relatively new, little website called LinkedIn. Well, LinkedIn isn’t new, or little, anymore. LinkedIn recently announced they crossed the 200 million member threshold. The infographic below is from the LinkedIn’s blog. Here are some of the stats from the graphic that caught [...]

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How Much Time and Budget Do Small Businesses Spend on Social Media?

VerticalResponse recently surveyed 462 small businesses on how much time they spend on social media activities, including finding and sharing content on popular social networks and blogging, and what tasks take the most time. They also asked small business about their marketing budgets. Here are some of the highlights from the survey results: Small business [...]

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LinkedIn Introduces 1 Click Endorsements

On Monday, LinkedIn introduced a new feature that makes it easier for you to endorse your connections (and vice versa) based on the skills listed in their profile. With just one click, you can now endorse your connections for a skill they’ve listed on their profile or recommend one they haven’t added yet. Here’s how [...]

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Evaluating Your Social Strategy With Forrester’s POST

Did you have a clear set of objectives before you started working on your small business social strategy? Probably not. If you were an early adopter, you jumped right in. You found some things that worked and some that didn’t and adjusted accordingly. Even if you were a little more cautious getting started (or are [...]

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Social Media Conversion Tracking – What Small Businesses Need to Know

Small business owners using (or planning to use) social media channels for marketing need to be able to measure the effectiveness of their campaigns using those channels. Tools like Google Analytics can give you some insight into your social media campaigns performance but it is important to understand the role social media plays in your [...]

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