Archive for social media marketing

I’m in sales, why should I blog?

The short answer? Because your prospects expect you to. Ok, maybe they don’t expect you to blog, per se. They expect to be able to find information about your products and services on-line. They want information detailed enough to help them determine if you can help solve their problem. And they want it when they […]

Read More

5 Twitter Lists That Will Give You a Competitive Edge

Would you like to have the inside scoop on what’s going on with your competitors, clients, or prospects? Of course you would, you’re in sales. Top sales pros are always looking for that extra piece of information to give them a competitive edge. Twitter lists are a powerful tool for gathering information and staying in […]

Read More

Facebook Page Likes vs. Post Likes – What’s the Difference?

Have you ever wondered what the difference was between liking a page on Facebook vs. Liking a post or status update from one of your friends? Or maybe you’ve wondered why you get plenty of likes on the things that you post via your company page, but only a handful of people have actually liked […]

Read More

LinkedIn – Where Did That Feature Go?

Have you ever spent time looking for something you know you’ve seen before on LinkedIn? Or something you feel “there should be a way to do” but couldn’t find it? While LinkedIn often updates and improves their user interface, some things can still be hard to find. Here are three of the most common “how […]

Read More

Using Twitter’s Keyboard Shortcuts

Have you tried Twitter’s keyboard shortcuts? Did you know they were there? We are getting so used to touch screens and voice control that it’s easy to forget about keyboard shortcuts. But when you know them, keyboard shortcuts can save you a lot of time. Twitter refers to this first group of shortcuts as Timeline […]

Read More

Selecting a Content Marketing Editorial Calendar

A content marketing editorial calendar is and important tool for managing your small business marketing system. Modern marketing requires creating, publishing, and re-purposing content from multiple sources, in multiple formats, through multiple channels. Without proper tools and processes, managing all of these content related variables can quickly become overwhelming. Editorial calendars come in all shapes […]

Read More

LinkedIn Signal To Be Retired

Earlier this week LinkedIn sent began notifying users that LinkedIn Signal will be retired on July 29, 2013. Signal was on of LinkedIn’s “products” that aimed to make it easier for users to find relevant insights within the large stream of status and news updates – as in separating the signal from the noise. When […]

Read More

LinkedIn Announces 200 Million Members

Way back on March 2, 2004, I became member number 297,569 on a relatively new, little website called LinkedIn. Well, LinkedIn isn’t new, or little, anymore. LinkedIn recently announced they crossed the 200 million member threshold. The infographic below is from the LinkedIn’s blog. Here are some of the stats from the graphic that caught […]

Read More

How Much Time and Budget Do Small Businesses Spend on Social Media?

VerticalResponse recently surveyed 462 small businesses on how much time they spend on social media activities, including finding and sharing content on popular social networks and blogging, and what tasks take the most time. They also asked small business about their marketing budgets. Here are some of the highlights from the survey results: Small business […]

Read More

LinkedIn Introduces 1 Click Endorsements

On Monday, LinkedIn introduced a new feature that makes it easier for you to endorse your connections (and vice versa) based on the skills listed in their profile. With just one click, you can now endorse your connections for a skill they’ve listed on their profile or recommend one they haven’t added yet. Here’s how […]

Read More