Archive for Small Business Marketing

Facebook Page Likes vs. Post Likes – What’s the Difference?

Have you ever wondered what the difference was between liking a page on Facebook vs. Liking a post or status update from one of your friends? Or maybe you’ve wondered why you get plenty of likes on the things that you post via your company page, but only a handful of people have actually liked […]

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Breathing Life Into Dead Thank You Pages

Unless your website is just an “online brochure”, there is a good chance that you have dead thank you pages on your website. Never heard of dead thank you pages before? Keep reading to learn what they are, how they lead to lost opportunities, and what you can do to bring them back to life. […]

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Elements of a Successful Sales Meeting

One of our major goals (if not the major goal) is to generate sales conversations. Depending on your business, that conversation may take place in person, on the phone, web meeting, or email. No matter what the medium, if you sales calls are not effective, your marketing budget will be wasted. Every once in a […]

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ICON14

Infusioncon, Infusiosoft’s annual conference, is not just for infusion soft users anymore. #ICON14 is being billed as the ultimate sales and marketing event for small business success. The conference consists of three days of education with over 30 speakers, six tracks of breakout sessions, and plenty of networking opportunities. There is also a pre-conference campaign […]

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Small Business Owner as Artist

Are you an artist? My guess is most people who read this blog don’t consider themselves artists. I think you are an artist, here’s why. Last weekend I was listening to an online workshop conducted by photographer Joel Grimes. The topic of the workshop was Creative Expression in Photography. In laying the groundwork for his […]

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Creating a Content Marketing Strategy Map

One of the primary goals of your small business marketing system is to deliver the right information, to the right person, at the right time. In order to achieve this goal,  you need to know who your buyers are, where they are in their buying process, and what they need to see or hear in […]

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How to Get More Business From Fewer Leads

Most small business owners and salespeople that I work with are pretty good at closing the deal once they get in front of the right people. What they struggle with is getting in front of enough of the “right people”. In marketingspeak, we refer to the process of attracting the right people as lead generation. […]

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Mapping Your Sales & Marketing Processes

I spend a lot of time talking about the importance of having a marketing system before you try to automate it. This means taking the time to learn how your customers make their buying decisions and aligning our marketing efforts with the stages of their buying process. In Duct Tape Marketing, we use the concept of […]

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Two Ways to Get More Marketing Done

One of the challenges that small business marketers face is balancing new projects (install a new CRM system) with the ongoing, day-to-day marketing activities (following up with the people you met at a networking event). To balance these activities, along with all of the other hats that small business owners wear, we often talk about […]

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7 Marketing Metrics Every Small Business Should Track

When it comes to marketing your small business, how do you know how well you are doing? One of the biggest challenges small business owners face when it comes to marketing is determining what’s working, what’s not, and what to do about it. Specifically, they want to know where to spend their limited time and […]

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