Archive for Referral Marketing

LinkedIn’s New Navigation Bar

LinkedIn has been making a lot of changes and updates to their user interface recently, so things may look a little different if you haven’t logged in recently. For the most part, I feel these changes make the interface cleaner and improve the product, but just like everyone else, it takes me a while to [...]

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LinkedIn Adds Facebook Like Mentions

LinkedIn recently added a new, Facebook-like feature that allows you to mention others in your status updates and comments and have them be notified. LinkedIn actually announced mentions back on April 4. The functionality showed up in my account over the weekend, so most people probably have it by now. How it Works When you [...]

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How to Filter Connections on LinkedIn

[scroll down for a video demo of the steps in this post] Have you ever tried to review someone’s LinkedIn contacts before a networking meeting to see if they know anyone you would like to meet? If so, you’ll know that it can be difficult because most people active on LinkedIn have 100 or more [...]

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Word of Mouth Marketing: Book Review

Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking (Amazon link) is a practical, hands-on guide to building your business through word of mouth marketing. Word of mouth marketing isn’t something is difficult to do – you just need to 1) get started, 2) do it consistently, and 3) pay attention to [...]

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Dan Sullivan’s Referability Habits

Referrals play a key part in every small business marketing system. In fact, for many business owners and professional service providers, a strong referral system may be the only marketing needed to meet their goals. In Duct Tape Marketing we emphasize the importance of referrals as on of the main players in our lead generation [...]

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Getting Better Results from Your Networking Efforts

Networking, whether in person or online, is still one of the most effective ways for lawyers, accountants, and other service based companies to build their business. However, many of these folks are frustrated by their ability to get consistent results from their networking efforts. A common scenario that I hear when talking to business owners [...]

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Get More Referrals With This Free E-Course

Did you resolve to generate more business from referrals this year? If so, you will want to grab this free e-course, 5 Tips For Successful Referral Marketing. The e-course consists of five lessons, delivered via email, that will show you some proven techniques for generating high quality referrals on a consistent basis. Here is a [...]

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Marketing Between the Sale and Delivery

Last week I participated in a conversation on Facebook about a topic that I that I think a lot of business owners face, so I thought I would share it here. The gist of the conversation had to do with the fact no matter how clearly we try to spell out the terms and conditions [...]

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Using CRM To Be A Better Connector

Whether you call it networking, word-of-mouth, or referral marketing, making new contacts through people you already know is a big part of building a professional services firm. Most sales and marketing databases, whether a complex CRM system or a simple spread spreadsheet, provide some way for tracking referrals. They tend focus on the receiving side [...]

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5 Ways to Use Your CRM System to Get More Referrals

Most professional service firms rely heavily on referrals to grow their business. Having a systematic process for requesting, giving, and following up on referrals is essential if you want to consistently receive quality referrals. When designed and used properly, your sales and marketing database can be your secret weapon for giving and receiving referrals. Here [...]

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