Archive for Marketing

LinkedIn Brings Back 1st Degree Connection Filtering

Once upon a time, LinkedIn would allow you to filter your first degree connections list of connections. Here’s a blog post I wrote about this back in 2013. Free account users lost this ability during one of LinkedIn’s redesigns. Now it’s back, making it easy to check out your connections connections. So why would you […]

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Segmenting Your List to Improve Relevancy (and Sales)

Good marketing is all about relevancy. “Getting the right message, to the right people, at the right time”, you’ve heard that before, right? How can you increase the relevancy of your marketing? One way to is to send more specific messages to more specific groups. To send messages to specific groups, you need to segment […]

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Calculating the Value of Your Leads Portfolio

When it comes to leads, you’ve probably heard the expression “the money is in the follow up”. But have you ever wondered how much money? Today I want to show you how to calculate the value of your lead portfolio. Why “portfolio”? While we may not know which leads will turn into customers, we can […]

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Do You Track Your Return on Relationships?

When you think about marketing, you think about generating new leads, right? Generating new leads is an important part of any marketing system. But chasing new leads can be expensive. You often have to have an ad. That ad needs to be performing well. You have to send traffic to that ad. You have to […]

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How To Use Your Bounce Report as a Prospecting Tool

Keeping a “clean list” is an important part of email marketing. The email bounce report is one of the tools you can use to keep your list clean. But, did you know you can also use your bounce report as a prospecting tool? What is a “Bounce”? When speaking about email, a bounce is an […]

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Building a Business Dashboard with Dasheroo

In the last post, we talked about business dashboards in general – what they are, why you want to use them, etc. I also mentioned how creating a dashboard used to be a complicated task, but it much easier today thanks to tools like Dasheroo. Today, I want to show you how easy it is […]

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How Sales Can Profit From Twitter Audience Insights

As business owners and salespeople, we’re always interested in learning more about our current and potential customers. Customer insights help us craft more effective messaging, design products and services, and close more sales. Twitter recently released Audience Insights, a new tool to help us learn more about our followers and those who interact with us […]

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3 Ways B2B Sales Pros Can Stand Out From the Crowd

One of the first questions that comes up in a marketing discussion is “how can I differentiate myself / my company?”. Unfortunately, too many businesses try to differentiate themselves by: coming up with a cutesy tagline OR making claims that are easily copied and/or that clients don’t really care about (our staff has a 1,200 […]

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2015 Marketing Survey – What Small Business Owners Want

Earlier this month, I conducted a survey asking what topics related to marketing and sales you would like to focus on in the coming year. Thanks to all of you who participated in the survey. Since most of my readers own, work in, and/or sell to small businesses, I thought I would share the survey […]

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How Metrics Help You Get Marketing Done Faster

Metrics have always been an important part of marketing. Measuring what works, what doesn’t, and figuring out how to best spend our marketing dollars will always be important to small business marketers. Metrics can help us in many ways, but I believe one of the one of biggest, and often overlooked, benefits of using metrics […]

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