Archive for Marketing Strategy

How your strategy helps you make decisions

How quickly do you and your organization make decisions? Do you make them quickly, or does each decision seem to be a long and painful process filled with uncertainty and doubt? In working with small business owners over the years I’ve noticed that those who have a clear set of goals and a well defined […]

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3 Ms of Marketing Strategy

If you been through any sort of “marketing 101” education, you have undoubtedly heard about the three M’s – market, message, and media. You may also have heard this expressed as “getting the right message, to the right people, at the right time”. All three M’s are important, but I believe that the order in […]

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Marketing Strategy Starts with Personal Goals

“Strategy before tactics” is something we talk about every day in the Duct Tape Marketing Consultants’  network. It’s what sets us apart from other small business marketing consultants. Strategy is one of those words that conjures up images of intellectual giants, using secret information, to make last minute moves to save the day. However, creating […]

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Start 2014 With a Marketing Win

It’s the start of a new year – how big is your checklist of marketing tasks to accomplish this year? It’s easy to create a long list of things you would like to do. The problem is, once we create our list we often become overwhelmed and paralyzed. Or we get so wrapped up in […]

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5 Questions Your Content Audit Should Answer

Performing a marketing content audit is an important early step in the development of a content marketing system. I believe it is also something that should become part of your regular content planning process. The content audit should not simply be another item to check off the marketing to-do list; it should provide insight and […]

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Creating a Content Marketing Strategy Map

One of the primary goals of your small business marketing system is to deliver the right information, to the right person, at the right time. In order to achieve this goal,  you need to know who your buyers are, where they are in their buying process, and what they need to see or hear in […]

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Storytelling and Content Marketing

A little over a year ago Coca-Cola launched their Content 2020 advertising strategy, announcing their “move from creative excellence to content excellence”. Below is the part one video explaining the Content 2020 strategy. While this is obviously a “big brand” approach to content marketing and social media, there are several lessons that small business can […]

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Balancing Courage and Focus in Small Business

Last Tuesday night I was watching Charlie Rose’s interview with Dick Costolo. Mr. Costolo is the current CEO of Twitter and during the interview he said something that really struck a chord with me and I wanted to share it with you here today. What Costolo said he that he spends a lot of time […]

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Inbound Marketing Makes Cold Calling Easier

Cold calling is hard work and very few people like to do it. One reason people don’t like it  is that it is hard to get the conversation started – both with the gate keeper and the prospect. Many people are uncomfortable with the idea of calling up a stranger and immediately asking for something […]

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How to Identify Your Ideal Customers

When we talk about small business marketing, we always talk about starting with a sound marketing strategy before jumping into tactics. One of key elements of your marketing strategy is identifying your ideal customer – those customers in your sweet spot, the ones you can really help, and the ones who truly value your unique […]

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