Archive for Marketing Plan

A Website is Not a Marketing Plan

Unfortunately, many business owners and online marketers alike assume that if they have a great website they’re good to go.  An effective website is essential for companies to remain competitive today given the number of consumers who shop online, but it isn’t a solution all on its own.  The fact is, deciding on a new [...]

Read More

Small Business Marketing and Project Management

Installing and maintaining a small business marketing system is comprised a series of projects. As marketers, we manage two main types of projects – 1) get things “up and running” projects and 2) “ongoing work” projects. Take blogging for example. You may have one project to get WordPress installed, designed, and configured. Once your blog [...]

Read More

What to look for when hiring marketing help

As a small business owner, you realize the importance of marketing but struggle to “get marketing done”. It’s time to get some help, but what should you be looking for when hiring either an employee or a consultant? For many small business owners, the first question to answer is what type of help do I [...]

Read More

Marketing Momentum

In sports and business, we like to talk about momentum or the “Big Mo”, the idea that once we get things moving in the right direction it is easier to keep moving, move faster, and do so with less effort. How do we create momentum in our marketing? The key to building momentum is consistency. [...]

Read More

Marketing Catalyst Online Marketing Resource Center

Regular visitors here know that I my job is to help business owners consistently attract their ideal customers by installing the Duct Tape Marketing system in their business. The Marketing Catalyst is one of the main ways we do this (the other is our Managed Marketing programs). Recently we added a new online marketing resource [...]

Read More

Blogging With An Editorial Calendar

One of the reasons I’m such a big fan of WordPress (it’s one of the main tools we use in delivering our Managed Marketing Services) is because there are so many great tools that and plugins that are developed and shared by members of the WordPress community. Today I want to tell you a little [...]

Read More

Marketing Metrics – 3 Tips for Improving Your Marketing Plan

We are halfway through the year already, so now is a good time to review your marketing plan. Hopefully, you review your plan on a frequent basis. If not, today is a good day to start. Reviewing your marketing metrics is an important part of reviewing and adjusting your marketing plan. Here are three tips [...]

Read More

Professional Service Marketing Is a Process, Not A Checklist

Implementing a system for marketing professional services is not about creating a checklist of to do items and then moving in a linear fashion through the list, checking off one item at a time. It’s not a “set it and forget it” type of process. Rather, it is an iterative process where you create, edit, [...]

Read More

Strategic Marketing Plans – More important than ever

In Duct Tape Marketing, we are always stressing the core principle of “Strategy Before Tactics”. I believe this is important now as it has ever been. I say that because I also believe it is easier than ever to get caught up in the “marketing idea of the week” syndrome. Everyday we hear about a [...]

Read More

Sales and Marketing Plan Pro from Palo Alto Software

Disclosure – I am part of the Duct Tape Marketing Consultant Network. Duct Tape Marketing and Palo Alto Software are Strategic partners. The marketing plan piece of this tool is based on the Duct Tape Marketing methodology. Long story short – I’m biased – but I’m not getting paid to write this. The folks at [...]

Read More