Archive for Marketing Automation

The Important Relationship Between CRM and Marketing Automation: Why Your Business Needs Both

Peanut butter and jelly. Cheese and crackers. Customer Relationship Management and Marketing Automation. What? Okay, maybe it doesn’t exactly roll off the tongue, but, like these favorite combinations, CRM and Marketing Automation are complementary. Playing off each other’s strengths and covering up weak spots, these tools have the power to make any marketer or salesperson’s [...]

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A Clean List Is a Profitable List

One of the keys to success with email marketing is keeping your contact list up to date and segmented. Keeping a clean list will make sure that your are sending relevant messages and will improve your open rates. Having a clean email list is one of those things that everyone understands on an intellectual level, [...]

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Email Marketing – Drip vs Triggered

What’s the difference between drip [marketing] emails and triggered emails? That’s a question I’ve been hearing more often as business owners and sales pros begin exploring marketing automation software for their business. These tools bring the promise of automatically following up with leads until they are ready to buy and then turning them over to [...]

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How Often Should I Follow Up with Leads?

As marketing and sales folks, we are always on the look out for the latest and greatest ways to attract more leads. Lead generation is important, but the money to be made from generating leads is in the follow up. Most small business owners and sales people would be better off fixing their follow up [...]

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ICON14

Infusioncon, Infusiosoft’s annual conference, is not just for infusion soft users anymore. #ICON14 is being billed as the ultimate sales and marketing event for small business success. The conference consists of three days of education with over 30 speakers, six tracks of breakout sessions, and plenty of networking opportunities. There is also a pre-conference campaign [...]

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How to Automate Your Follow Up

In the last post I mentioned that capturing leads and following up is the blocking and tackling of marketing. The last post covered capturing leads, so lets talk about following up. We tend to focus on ways to generate new leads (networking, advertising, etc.), but without proper follow up, those activities are a waste of time [...]

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Lead Generation – Recycling Cold Leads

Lead generation is a key component of every small business marketing system. It can also be one of your most expensive marketing activities. Re-engaging your cold leads can be an effective way to stretch your lead generation budget. We’ve all had contacts who we thought were “hot leads” or at least interested in our products [...]

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How Marketing Automation Saves You Time and Money

Most small businesses have a limited marketing staff. In fact, many small businesses don’t have a marketing person, they have a marketing role, which is filled by someone (often the owner) who also wears several different hats in the business. Because of this, time is a precious resource. This means the marketing role needs to [...]

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Mapping Your Sales & Marketing Processes

I spend a lot of time talking about the importance of having a marketing system before you try to automate it. This means taking the time to learn how your customers make their buying decisions and aligning our marketing efforts with the stages of their buying process. In Duct Tape Marketing, we use the concept of [...]

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The PB&J of Small Business Marketing

You can’t automate a marketing process that doesn’t exist. I’ve spent most of my career automating business systems and one thing I learned early on is you have to a system before you try to automate it. If you start with the tool (rather than a system), the tendency is to focus on the bells [...]

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