Archive for Local Search Marketing

Google AdWords Express

Small business marketers have a new option for online advertising with Google’s AdWords Express. AdWords Express works to make Search Engine Marketing as simple as possible for small business owners. With AdWords Express,  you simply set up a monthly budget for your ad, and Google determines what search keywords trigger your ad based on the [...]

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Winning The Local Search Game – webinar recording

Earlier this week, I held a webinar about the Duct Tape Marketing approach to Winning The Local Search game. The webinar is just shy of 1 hr in length. There is a slight pause at the beginning, but the slides will display. Play Video If you are viewing this via email or RSS reader, you [...]

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Google’s new user interface

You may have noticed some changes to Google’s search results page recently. The results page now sports a three column layout with the left hand column containing some colorful new icons. The tools in the left hand column will help you drill down into your query results. Many of these tools are not new, they [...]

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Is Your Business Invisible?

Many businesses still don’t have a web site, rendering them virtually invisible to potential customers. For a couple of years now, I (and other Duct Tape Marketing coaches) have been referencing research from the Kelsey Group that showed 70% of US adults use the internet as an information source when shopping for local goods and [...]

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