Small business marketers have a new option for online advertising with Google’s AdWords Express.
AdWords Express works to make Search Engine Marketing as simple as possible for small business owners. With AdWords Express, you simply set up a monthly budget for your ad, and Google determines what search keywords trigger your ad based on the categories that you select. Just like a regular AdWords account, you’ll only pay for the clicks that your ad actually receives.
If you haven’t already set up a Place Page or Google+ Page, do that first. By creating a Places business listing, you can make sure new customers will be able to find you when searching for the products and services you offer.
When you add AdWords Express, you can advertise your local business on Google and Google Maps (including mobile devices) and attract more visitors to your website, Place Page or Google+ Page. That means that even if you don’t have a website (even though you should) you can still advertise on Google and drive people to your place page.
AdWords Express can be the perfect solution for small businesses who have limited budgets or don’t have the time learn how to set up a classic AdWords campaign.
This table from Google shows some of the main differences between AdWords and AdWords Express:
Designed for Local Businesses
|Advertising that can be seen globally|
|Quick and simple setup||Greater control and advanced features|
Automated daily management
|Full reporting and tracking tools|
|Available for customers that don’t have a website||Various display formats possible|
Here is a short video overview of AdWords Express
AdWords Express is only available in the US for now. Google plans to roll out AdWords Express to Canada early next year.