Archive for Lead Generation

LinkedIn to Retire Lead Collection Bar

LinkedIn recently announced they will be retiring the Lead Collection bar from their ads. The Lead Collection bar was a free feature that allowed you to collect leads directly from your ad by allowing people to click on a “Request Contact” button. Here’s a screenshot of what it looked like: The LinkedIn Collection bar is [...]

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Email Marketing – Drip vs Triggered

What’s the difference between drip [marketing] emails and triggered emails? That’s a question I’ve been hearing more often as business owners and sales pros begin exploring marketing automation software for their business. These tools bring the promise of automatically following up with leads until they are ready to buy and then turning them over to [...]

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How Often Should I Follow Up with Leads?

As marketing and sales folks, we are always on the look out for the latest and greatest ways to attract more leads. Lead generation is important, but the money to be made from generating leads is in the follow up. Most small business owners and sales people would be better off fixing their follow up [...]

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How to Automate Your Follow Up

In the last post I mentioned that capturing leads and following up is the blocking and tackling of marketing. The last post covered capturing leads, so lets talk about following up. We tend to focus on ways to generate new leads (networking, advertising, etc.), but without proper follow up, those activities are a waste of time [...]

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Components of a Lead Capture System

In the last post I shared some ideas for creating a compelling lead magnet and the role the lead magnet plays in your overall marketing system. One of the main roles the lead magnet plays is to attract people looking for a specific type of solution and to get them into your marketing hourglass. Doing [...]

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Improve Your Marketing – Create a Better Offer

In the last post I shared some general ideas for scoring quick marketing wins in 2014. In the next series of posts  I’d like to offer some specific things you can do to your marketing more effective so you can win more customers and increase your sales in the coming year. Create a Compelling Lead [...]

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Start 2014 With a Marketing Win

It’s the start of a new year – how big is your checklist of marketing tasks to accomplish this year? It’s easy to create a long list of things you would like to do. The problem is, once we create our list we often become overwhelmed and paralyzed. Or we get so wrapped up in [...]

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5 Ways Great Content Makes Cold Calling Easy

Cold calling is alive and well, or completely dead, depending upon who you talk to. Marketers will tell you that cold calling is dead, many salespeople still include cold calling in their daily activities. Cold calling can still be effective. One of the ways that marketers can help salespeople be more effective with cold calling [...]

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Lead Generation – Recycling Cold Leads

Lead generation is a key component of every small business marketing system. It can also be one of your most expensive marketing activities. Re-engaging your cold leads can be an effective way to stretch your lead generation budget. We’ve all had contacts who we thought were “hot leads” or at least interested in our products [...]

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How to Create a Compelling Lead Magnet

One of the basic principles of modern marketing is to provide information that potential customers who meet our ideal customer profile will 1) be able to find 2) “purchase” our information using the currency of their contact information and 3) give us permission to continue sending them relevant content. In Duct Tape Marketing we often [...]

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