Archive for Content Marketing

I’m in sales, why should I blog?

The short answer? Because your prospects expect you to. Ok, maybe they don’t expect you to blog, per se. They expect to be able to find information about your products and services on-line. They want information detailed enough to help them determine if you can help solve their problem. And they want it when they […]

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Selecting a Content Marketing Editorial Calendar

A content marketing editorial calendar is and important tool for managing your small business marketing system. Modern marketing requires creating, publishing, and re-purposing content from multiple sources, in multiple formats, through multiple channels. Without proper tools and processes, managing all of these content related variables can quickly become overwhelming. Editorial calendars come in all shapes […]

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5 Questions Your Content Audit Should Answer

Performing a marketing content audit is an important early step in the development of a content marketing system. I believe it is also something that should become part of your regular content planning process. The content audit should not simply be another item to check off the marketing to-do list; it should provide insight and […]

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Foundational Themes Help Keep the Marketing Content Flowing

“I don’t know what to write about!” When it comes to creating marketing content, whether it’s a blog post, an email drip campaign, or an eBook, one of the most common challenges faced by small business owners is deciding on a topic. As business owners, marketers, or salespeople (many of us are all 3) we […]

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Search Engine Optimization for Videos

Emma-Julie Fox enjoys writing on subjects related to social media and SEO. She works as a writer at Pitstop Media Inc, a Vancouver based company that provides SEO services to businesses across North America. To read more posts written by Emma please visit Pitstop Media’s Blog. Want your videos to rank higher? Where should you […]

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5 Ways Great Content Makes Cold Calling Easy

Cold calling is alive and well, or completely dead, depending upon who you talk to. Marketers will tell you that cold calling is dead, many salespeople still include cold calling in their daily activities. Cold calling can still be effective. One of the ways that marketers can help salespeople be more effective with cold calling […]

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7 Tips for Finding Content Marketing Ideas

Consistently creating marketing content that educates and builds trust can be a challenge for small business owners. Creating an editorial calendar for your content marketing sounds like a good idea – until you have to start filling it with ideas. Most small business owners that I talk to understand the importance of good marketing content, […]

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Content Marketing Tip – Using Transcription Services

Creating quality marketing content that educates and builds trust takes time and effort. One way to make sure you are getting the most out of your content marketing investment is to repackage your content into different media formats. This approach allows you to share your content in more places and in it allows your prospects […]

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Content Curation and Your Content Marketing Strategy

“Content Curation” may sound like one of those meaningless buzwords made up by marketers, but it can actually be a powerful tool in your small business marketing toolkit. Simply put, content curation consists of finding, selecting, and sharing the best, content that is relevant to your ideal customers and prospects. The rise in popularity of […]

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