Archive for Business Books

Word of Mouth Marketing: Book Review

Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking (Amazon link) is a practical, hands-on guide to building your business through word of mouth marketing. Word of mouth marketing isn’t something is difficult to do – you just need to 1) get started, 2) do it consistently, and 3) pay attention to […]

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Do The Work!

When I attended the most recent Duct Tape Marketing Consultant’s annual gathering, one of the items in my gift bag was a small book – Do The Work! Overcome Resistance and get out of your own way, by Steven Pressfield. At just under 100 pages, this is one of those books that you can read […]

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Duct Tape Marketing 2nd Edition Now Available

The updated and revised version of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide(Amazon affiliate link) is available now. The latest version of the book includes new sections covering: using content to be found fusing online and offline tactics how to create a total web presence practical ways to get more from […]

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It’s Not What You Sell, It’s What You Stand For

What would the world lose if your company ceased to exist? This is one of the questions explored in the book It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose Authors John Spence and Haley Rushing share their experience of working with some of the world’s […]

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People Buy Your Why

Have you had a chance to read the book Start with Why (Amazon affiliate link) by Simon Sinek? The big idea from this book is people don’t buy WHAT you do, they buy WHY you do it. The book explains how the part of our brain that is responsible for decision making is different from the part of the brain that is responsible for language and the challenges that presents when we […]

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Social Media Strategies for Professionals and Their Firms

Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships This book review is way over due. I actually pre-ordered it, so I’m a little embarrassed that I’m just posting about it now. But I’m going to blame it on Michelle (the author, Michelle Golden) for writing such a […]

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Get Seen: Online Video Secrets to Building Your Business

  Online video can be a powerful tool for marketing your professional service firm. The explosion of affordable video cameras and social media sites give us a plethora of options for creating and distributing video. In fact, there are so many options for creating and publishing videos it can be a little overwhelming. If you […]

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Positioning for Professionals by Tim Williams

As I was reading Tim William’s Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success , I repeatedly found myself thinking “Tim, your preaching to the choir”. This isn’t a complaint, sometimes it’s nice to be in the choir, to hear other “preaching” the same message you do, to hear how […]

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SHiFT – Harness the Trigger Events that Turn Prospects into Customers

  I just finished reading Craig Elias’ and Tibor Shanto’s book Shift!: Harness The Trigger Events That Turn Prospects Into Customers. The main idea of the book is that you can greatly improve your sales by improving your timing – namely, after they experience a Trigger Event and before they talk to your competitors. The […]

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eMarketing Strategies for the Complex Sale – Book Review

I recently picked up Ardath Albee’s eMarketing Strategies for the Complex Sale (Amazon affiliate link).I really liked this book as I thought it presented a clear strategy for using eMarketing tools to attract prospects and nurture them as they progress through the buying cycle. Ardath also presents a practical framework that business can use to […]

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