Archive for Accounting

CPA Technology Advisor’s Top 25 Thought Leaders

The CPA Technology Top 25 Thought Leaders met earlier in the week at The Gaylord Texan Resort to participate in The CPA Technology Advisor’s Top 25 Thought Leader Symposium. During the symposium they discussed a wide range of topics including:

  • strategic planning
  • technology
  • risk management
  • performance
  • micro-computing accounting systems
  • profitability
  • organizational growth
  • emerging technologies
  • public accounting trends
  • start-up tips
  • social media outreach
  • tax, audit, client services
  • green accounting
  • accreditations
  • measurement
  • software solutions and workflow.

Congratulations to all those named to the Top Thought Leaders List:

M. Darren Root – The CPA Technology Advisor
L. Gary Boomer – Boomer Consulting, Inc.
Jim Boomer – Boomer Consulting Inc.
Jim Bourke – WithumSmith+Brown
David Cieslak – Principal, Arxis Technology, Inc.
J. Carlton Collins – ASA Research
Scott Cytron – Cytron and Company
Ron Eagle – The Information Technology Alliance (ITA)
Chris Frederiksen – 2020 Group USA
Brent Goodfellow – One Tech, LLC
Robert R. Harris – Harris, Cotherman, Jones, Price & Associates
John Higgins – CPA Crossings, LLC
Tom Hood – The Maryland Association of CPAs & the Business Learning Institute
Randy Johnston – Network Management Group, Inc. & K2 Enterprises
Roman Kepczyk – InfoTech Partners North America, Inc.
Gregory L. LaFollette – Eide Bailly, LLP
James Metzler – Small Firm Interests, AICPA
Edi Osborne – Mentor Plus
Dana R. (Rick) Richardson – Richardson Media & Technologies, LLC
Doug Sleeter – The Sleeter Group
Robert H. Spencer – Twenty Seconds In the Future
Brian Tankersley
Rick Telberg -Bay Street Group LLC
Jennifer Wilson – ConvergenceCoaching, LLC
Geni Whitehouse

Intuit 2020 Report on The Future of The Accounting Profession

Intuit recently released their Intuit 2020 Report on the Future of The Accounting Profession. I was drawn to the opening sentences of the report:

“Imagine a World Where…
Accounting firms are not spending their time on gathering and entering client data.”

The reason this sentence caught my eye is because this was the same issue I was working on way back in oldie times (late 1980’s and early 90’s). People often ask me how I went from working as CPA to a software developer and then to a marketing consultant. I can tell you that the first leg of that journey happened because I hated having to gather (copy) and enter client data. While I was doing my impression of the Xerox monks (here’s a video for the kids, there was a computer sitting right there with all of the info I needed. I decided that if I could learn to program I could spend less time copying an more time being an auditor. I’m glad we are still moving towards that goal, but I digress.

The report identifies four key trends and explains how they will impact the accounting profession. The four trends identified are:

Shifting Business Environment Creates New Opportunities Automation and access to cheap foreign labor is causing a drop in the demand for low level services. At the same time, specialization and collaboration are leading to increased opportunities for accounting firms. While low level work will continue be outsourced to cheaper foreign labor, there is another side to the globalization coin – as more and more U.S. small businesses sell their products and services overseas, there will be an increase in demand for accounting firms with global experience.

The shift to a workforce comprised of freelancers, contractors, part-timers and temps who are moving away from traditional employment will also change the way small businesses and firms are managed.

Demographic Shifts Change the Face of Professionals and Clients – Changes in demographics will influence how accounting firms interact with both their customers and their employees. An aging population needs specialized skills in areas such as financial, retirement, and estate planning. More people are starting their own businesses and need accounting services related to starting and running their business.

Demographic shifts, lifestyle changes, and technology will continue to change how we connect and communicate with customers and employees.

From Data to Decision Making, Technology Changes the Accounting Profession As technology expands and the amount of data that is available continues to rises, the demand for consulting to analyze business information, support decisions and provide strategic advice will also rise.

High-Tech Enhances High-Touch Client Outreach, Relationships and Service – Technology, social media,  and mobile technologies will continue to become ubiquitous. Members of the accounting profession will need to change the way conduct business and attract new clients. This quote from the report will sound familiar to regular readers of this blog:

“This shift will make an accounting firm’s online presence critical and its mobile presence crucial, especially in efforts to market itself. Just as consumers use websites and social media to compare and review products, potential clients are already going online to choose their accounting service providers, a trend that will undoubtedly become the norm in the next 10 years. Firms and professionals who use online content to demonstrate experience, domain knowledge and thought leadership will be at a competitive advantage.”

As I implied at the beginning of this post, the trend may be slow moving, but it is moving. Prepare for your future success by identifying the high value services that your ideal customers need and create education marketing material to promote your expertise.

You can download the complete report from Intuit at

Top 50 Blogs By Accounting Professors, Students and Professionals

The Biz-learner blog has compiled an interesting list of Top 50 Blogs By Accounting Professors, Students and Professionals. The list is a compilation of blogs authored by academia as well as other professional blogs that may appeal to accounting students.

The list is broken into 4 main categories:

  1. Accounting Professors
  2. Forensic Accounting and Tax Professors
  3. Accounting Students
  4. Professional Accounting Blogs

Several blogs on the list are old favorites that have been in my news reader for quite a while – here are a few:

Last, but not least, I was happy to see that a professor from my alma mater has a blog that made the list – Robert A. Weigand’s Financial Market Commentary. Robert is professor of finance and holder of the Brenneman Professorship in Business Strategy at Washburn University.

You can view the entire list here

SurePayroll Named Finalist For Four 2011 Stevie Awards

[Disclosure – SurePayroll is a customer, we worked to produce an e-book about using social media to grow an accounting practice. The award in this post has nothing to do with that.]

Congratulations to my friends over at SurePayroll who have been named as finalists in four Stevie Awards (American Business Awards) for Sales and Customer Service. The categories they are competing in are:

  • National Sales Team of the Year
  • Telesales Team of the Year
  • Sales Department of the Year – Financial Services
  • e-Commerce Customer Service Award

SurePayroll is no stranger to the Stevies. In 2009 they took home a " Customer Service Department of the Year" Stevie award. In 2010 they were finalists in "Company of the Year" and "Most Innovative Company" categories.

This year’s Stevie winners will be announced at on Monday, February 21 at the awards dinner hosted by the Eden Roc Renaissance Hotel in Miami Beach, Florida.

Congratulations and best of luck to the folks at SurePayroll.

SurePayroll Joins Forces With Paychex

imageDisclosure – earlier this year, I had the pleasure of working with the folks at SurePayroll to produce an eBook for accountants – Using Social Media to Grow Your Practice.

Chicago based SurePayroll is the leading provider of Software-as-a-Service (SaaS) payroll processing for small businesses. SurePayroll serves approximately 30,000 small businesses with its easy-to-use, online payroll product.

Last week SurePayroll announced that they will become part of Paychex. The combination of SurePayroll’s latest technology backed by the resources of Paychex should be a real win for small business owners and accountants who use these payroll services to serve their clients.

I’ve admired SurePayroll’s overall approach to marketing for a while now. It is easy to talk about creating relevant content and focusing on the needs of your customers rather than selling, but it takes discipline and hard work to actually do it. SurePayroll has been walking that talk for a while now – from their Small Business Scorecard and Small Business Advice and Tips, to their educational webinars for accountants and business owners.

I would imagine with the additional resources that Paychex brings to the table that business owners and accountants will continue to find great advice and tools for growing their business on the SurePayroll website.

The deal is expected to close by the end of calendar year 2010 and is subject to regulatory review and other customary closing conditions. SurePayroll will be operated as a wholly owned subsidiary of Paychex.

You can view a press release containing more details here.

2010 Best Accounting Firms to Work For

Accounting Today and Best Companies Group recently announced the winners of their 2010 – 100 Best Accounting Firms to Work For survey.  Did your firm make the list?

The Best Accounting Firms to Work For list comprises 100 companies organized into three size categories: 45 small-sized companies (15-49 employees), 45 mid-sized companies (50-249 employees) and 10 large-sized companies (more than 250 employees).

The list as I received it in a press release is listed below. Congratulations to all of the firms listed.

2010 Best Accounting Firms to Work For

(alphabetical order, no ranking)
Anchin Block & Anchin LLP
Anglin Reichmann Snellgrove & Armstrong
Anton Collins Mitchell LLP
Averett Warmus Durkee
Bader Martin, P.S.
Baker Newman Noyes
Barfield, Murphy, Shank & Smith, PC
Bartlett, Pringle & Wolf, LLP
Bartolomei Pucciarelli, LLC
BeachFleischman PC
Berlin, Ramos & Company, P.A.
Berntson Porter & Company, PLLC
Biscotti, Toback & Company, CPA’s, P.C.
Blue & Co., LLC
Bond Beebe Accountants and Advisors
Boyer & Ritter, CPAs and Consultants
Brown Schultz Sheridan & Fritz
Brown Smith Wallace LLC
Burr Pilger Mayer, Inc.
Citrin Cooperman
Clark Nuber
Cohen & Company
Coulter & Justus, P.C.
Covenant Consulting Group LLC
Cowan Bolduc Doherty LLC
Daszkal Bolton LLP
Deemer Dana & Froehle LLP
DeLeon & Stang CPAs & Advisors
DiSanto, Priest & Co.
Dixon Hughes PLLC
Dunton & Associates, LLC
E. Cohen and Company, CPAs
Edelstein & Company LLP
Ennis Pellum & Associates, CPAs
Fesnak and Associates LLP
Fulcrum Inquiry
Ganze & Company
Garcia, Espinosa, Miyares, & Co. LLP
Hancock Askew & Co., LLP
Hemming Morse, Inc.
Hertzbach & Company, P.A.
Homes, Lowry, Horn & Johnson, Ltd.
Howard, Wershbale & Co.
Hoyman Dobson
Hughes Pittman & Gupton, LLP
Hungerford, Aldrin, Nichols & Carter, PC
Isdaner & Company, LLC
Johanson & Yau Accountancy Corporation
  Johnson Jacobson Wilcox
Kahn, Litwin, Renza & Co., Ltd.
Kaufman, Rossin & Co.
Kearney & Company
Kolb+Co. SC
Kreinces Rollins & Shanker, LLC
Lanigan, Ryan, Malcolm & Doyle, P.C.
LaPorte Sehrt Romig Hand
Layton Layton & Tobler LLP
LMGW Certified Public Accountants, LLP
Lumsden & McCormick, LLP
Mahoney Ulbrich Christiansen & Russ PA
Mark Bailey & Company
Martin Starnes & Associates, CPAs, P.A.
May & Company, LLP
Montgomery Coscia Greilich LLP
Onisko & Scholz, LLP Certified Public Accountants
Pannell Kerr Forster of Texas, P.C.
Payne, Nickles & Company
Pender Newkirk & Company
Petrinovich Pugh & Co, LLP
Pittman & Brooks, P.C.
Porter Keadle Moore, LLP
RINA Accountancy Corporation
Riney Hancock CPAs PSC
Rodman & Rodman, P.C.
Sample and Bailey CPAs
Sikich LLP
Sisterson & Co. LLP
Smith Leonard PLLC
Swindoll, Janzen, Hawk & Loyd, LLC
The Bonadio Group
The Whitlock Company
ThomasYork, LLP
Wall, Einhorn & Chernitzer, P.C.
Walter & Shuffain, P.C.
Wessel & Company
WhippleWood CPAs, P.C.
Whitley Penn LLP
Wilkin & Guttenplan, P.C.
Williams Benator & Libby, LLP
Windham Brannon
WithumSmith+Brown, PC

CalCPA sponsored Tweet Chat

I found this via the Verasage blog and thought I would pass it along as it promises to be an interesting and educational event.

VeraSage Founder, Dan Morris, will lead the 1st Tweet Chat sponsored by CalCPA ( this upcoming Thursday, August 12th starting at 10:00 AM (Pacific) (GMT -8). Readers, friends, and even challengers, are invited to participate with fellow professionals using the Twitter Hash Tag : #cschat1. This will be an excellent opportunity for participants to ask questions and receive answers and links to resources to improve their customer selection and retention activities. Additionally, Dan will lead discussions and provide resources for terminating toxic customers that are polluting firms and dragging down earnings and ruining a firm’s spirit of service.

Free CPE Credits for Accountants

What’s better than free CPE credits? How about free CPE from the comfort of your own office or home?

My friends at SurePayroll just let me in on a sweet deal that I can pass along to you.

Here’s the deal. SurePayroll is giving you a chance to win the HIRE Act Self Study course for FREE.

But your chances at winning significantly higher because the first 10 people who sign up using the How Heard code of “BILLB” will get the course for free.

In addition, you will also receive the eBook “How To Use Social Media To Grow Your Practice”.

Only the first 10 are guaranteed to a free webinar, so click on the link below and grab yours today – . Make sure to tell them that BILLB sent you.

Using social media to grow your practice – free whitepaper

I recently teamed up with the folks at SurePayroll to create a white paper titled "Using Social Media To Grow Your Practice". The report, hosted on the CPATechnologyAdvisor website, is free to download, but does require a no cost registration.

While the material specifically covers how accounting firms can use social media tools to grow their business, other professional service firms should benefit it as well.

If you are not familiar with SurePayroll, take a minute to check out their website. Not only do they provide cost effective solutions for payroll, they also have a ton of great info for growing your business. My favorite part of their site is the SurePayroll Scorecard where they share lots of great information and benchmarks about what is going on in small businesses around the country.

Accounting Today Goes Digital

The inaugural digital edition of Accounting Today was recently released.

Personally, I enjoy reading magazines in digital format. I preferred to change the default setting on their reader to display one page at a time vs two. That's probably because I work on tablet pc with a relatively small screen. Anyway, the reader gives you plenty of options to customize the display to your liking.

One of the things that has annoyed me about older digital magazine formats is they made it difficult to share information with people.  I was very pleased to see that Accounting Today provides several ways to share information. Here is a screen shot of the sharing options


As you can see, you can share with your friends on social networks


They even allow you to build a widget to insert into your post or web site

Look inside >

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When I read magazines like this, I'm often in "collection mode" – meaning I like to skim through and tear out pages or highlight items that I want to spend more time with later. Digital magazines have always frustrated me because they are difficult, if not impossible, to cut and paste from. I don't see how to cut and paste from AT, but with the ability to use social bookmarks and using third party tools to take screen shots, I can live with that limitation.

There is one thing I wish I could add. AT always has a nice section where they review business books. I would love to be able to save books to my Amazon wishlist by right-clicking on a link inside the magazine.

Great job by the folks at Accounting Today.