3 Rules for Making CRM Work For You

As basic as it sounds, one of the keys to success with Customer Relationship Management (CRM) software … is to use it. Crazy, right? I know it sounds that way, but I hear statements like this all the time from business owners and sales people: We have a CRM, but no one uses it I […]

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How Sales Can Profit From Twitter Audience Insights

As business owners and salespeople, we’re always interested in learning more about our current and potential customers. Customer insights help us craft more effective messaging, design products and services, and close more sales. Twitter recently released Audience Insights, a new tool to help us learn more about our followers and those who interact with us […]

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3 Ways B2B Sales Pros Can Stand Out From the Crowd

One of the first questions that comes up in a marketing discussion is “how can I differentiate myself / my company?”. Unfortunately, too many businesses try to differentiate themselves by: coming up with a cutesy tagline OR making claims that are easily copied and/or that clients don’t really care about (our staff has a 1,200 […]

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How to View Your Connections Recent Activity on LinkedIn

[note – LinkedIn is constantly updating their service. Please let me know if anything in this post appears to be out of date and I’ll do my best to update it] About a year ago, LinkedIn removed the activity feed section from their profiles. Then, somewhere around May of 2014, they added the activity feed […]

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2015 Marketing Survey – What Small Business Owners Want

Earlier this month, I conducted a survey asking what topics related to marketing and sales you would like to focus on in the coming year. Thanks to all of you who participated in the survey. Since most of my readers own, work in, and/or sell to small businesses, I thought I would share the survey […]

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The Important Relationship Between CRM and Marketing Automation: Why Your Business Needs Both

Peanut butter and jelly. Cheese and crackers. Customer Relationship Management and Marketing Automation. What? Okay, maybe it doesn’t exactly roll off the tongue, but, like these favorite combinations, CRM and Marketing Automation are complementary. Playing off each other’s strengths and covering up weak spots, these tools have the power to make any marketer or salesperson’s […]

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A Clean List Is a Profitable List

One of the keys to success with email marketing is keeping your contact list up to date and segmented. Keeping a clean list will make sure that your are sending relevant messages and will improve your open rates. Having a clean email list is one of those things that everyone understands on an intellectual level, […]

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I’m in sales, why should I blog?

The short answer? Because your prospects expect you to. Ok, maybe they don’t expect you to blog, per se. They expect to be able to find information about your products and services on-line. They want information detailed enough to help them determine if you can help solve their problem. And they want it when they […]

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5 Twitter Lists That Will Give You a Competitive Edge

Would you like to have the inside scoop on what’s going on with your competitors, clients, or prospects? Of course you would, you’re in sales. Top sales pros are always looking for that extra piece of information to give them a competitive edge. Twitter lists are a powerful tool for gathering information and staying in […]

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Facebook Page Likes vs. Post Likes – What’s the Difference?

Have you ever wondered what the difference was between liking a page on Facebook vs. Liking a post or status update from one of your friends? Or maybe you’ve wondered why you get plenty of likes on the things that you post via your company page, but only a handful of people have actually liked […]

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