On Achieving Success

How to measure success? One of my marketing mentors recently spoke about how he measures success. I found what he said represented a powerful mindset, so I thought I’d share it with you today. It’s common to think of success as some sort of finish line out in the future. We think “I’ll be successful […]

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Segmenting Your List to Improve Relevancy (and Sales)

Good marketing is all about relevancy. “Getting the right message, to the right people, at the right time”, you’ve heard that before, right? How can you increase the relevancy of your marketing? One way to is to send more specific messages to more specific groups. To send messages to specific groups, you need to segment […]

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Lead Generation – How Many Leads Do You Need?

When it comes to lead generation, do you know how many leads you must generate in order to meet your goals? Last time, we talked about how to use the Rule of 45 to determine the value of your portfolio of inquiries. You can also use the Rule of 45 to determine how many inquiries […]

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Calculating the Value of Your Leads Portfolio

When it comes to leads, you’ve probably heard the expression “the money is in the follow up”. But have you ever wondered how much money? Today I want to show you how to calculate the value of your lead portfolio. Why “portfolio”? While we may not know which leads will turn into customers, we can […]

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Do You Track Your Return on Relationships?

When you think about marketing, you think about generating new leads, right? Generating new leads is an important part of any marketing system. But chasing new leads can be expensive. You often have to have an ad. That ad needs to be performing well. You have to send traffic to that ad. You have to […]

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How To Extract Images From Your Social Media Planning Spreadsheet

Does your team use a spreadsheet to manage your social media calendar? If so, here is a challenge you may have faced. How do you get the images out of your spreadsheet and into your social posts? This situation usually occurs when you have a team that contributes to your social marketing calendar. Or you […]

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How To Use Your Bounce Report as a Prospecting Tool

Keeping a “clean list” is an important part of email marketing. The email bounce report is one of the tools you can use to keep your list clean. But, did you know you can also use your bounce report as a prospecting tool? What is a “Bounce”? When speaking about email, a bounce is an […]

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Google Kills Side Ads

You may have heard the news that Google is killing off side ads – the ads you are used to seeing in the right hand sidebar of a search results. While this may not be as big as when video killed the radio star, it’s still getting a lot of attention. This change is still […]

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Getting the Most Out of Your Dashboard

I’m a big fan of business dashboards. Dashboards can help turn mounds of data into intelligent information we can use to make informed decisions. They give you an “at a glance” view of what’s working and what needs attention in your business. For dashboards to be effective,  they need to track more than just metrics. They need […]

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LinkedIn’s New Inbox – Watch That Enter Key

You’ve probably noticed by now that LinkedIn recently made some changes to your messaging inbox. Basically, they made it look more like a “normal” email inbox. You can also manage message like you would in email by doing things like marking your messages as unread, forwarding, marking as spam, and deleting. To do so, click […]

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