Lead Generation – How Many Leads Do You Need?

When it comes to lead generation, do you know how many leads you must generate in order to meet your goals? Last time, we talked about how to use the Rule of 45 to determine the value of your portfolio of inquiries. You can also use the Rule of 45 to determine how many inquiries […]

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Calculating the Value of Your Leads Portfolio

When it comes to leads, you’ve probably heard the expression “the money is in the follow up”. But have you ever wondered how much money? Today I want to show you how to calculate the value of your lead portfolio. Why “portfolio”? While we may not know which leads will turn into customers, we can […]

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Do You Track Your Return on Relationships?

When you think about marketing, you think about generating new leads, right? Generating new leads is an important part of any marketing system. But chasing new leads can be expensive. You often have to have an ad. That ad needs to be performing well. You have to send traffic to that ad. You have to […]

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How To Extract Images From Your Social Media Planning Spreadsheet

Does your team use a spreadsheet to manage your social media calendar? If so, here is a challenge you may have faced. How do you get the images out of your spreadsheet and into your social posts? This situation usually occurs when you have a team that contributes to your social marketing calendar. Or you […]

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How To Use Your Bounce Report as a Prospecting Tool

Keeping a “clean list” is an important part of email marketing. The email bounce report is one of the tools you can use to keep your list clean. But, did you know you can also use your bounce report as a prospecting tool? What is a “Bounce”? When speaking about email, a bounce is an […]

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Google Kills Side Ads

You may have heard the news that Google is killing off side ads – the ads you are used to seeing in the right hand sidebar of a search results. While this may not be as big as when video killed the radio star, it’s still getting a lot of attention. This change is still […]

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Getting the Most Out of Your Dashboard

I’m a big fan of business dashboards. Dashboards can help turn mounds of data into intelligent information we can use to make informed decisions. They give you an “at a glance” view of what’s working and what needs attention in your business. For dashboards to be effective,  they need to track more than just metrics. They need […]

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LinkedIn’s New Inbox – Watch That Enter Key

You’ve probably noticed by now that LinkedIn recently made some changes to your messaging inbox. Basically, they made it look more like a “normal” email inbox. You can also manage message like you would in email by doing things like marking your messages as unread, forwarding, marking as spam, and deleting. To do so, click […]

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Building a Business Dashboard with Dasheroo

In the last post, we talked about business dashboards in general – what they are, why you want to use them, etc. I also mentioned how creating a dashboard used to be a complicated task, but it much easier today thanks to tools like Dasheroo. Today, I want to show you how easy it is […]

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What Is a Business Dashboard?

A business dashboard is tool used to track important data about your business. A well designed dashboard provides “at a glance” insight into your business operations. It give you one place to view your key performance indicators (KPIs), metrics, and other key data points. Depending on the size of your business, you may have a […]

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