The Important Relationship Between CRM and Marketing Automation: Why Your Business Needs Both

Peanut butter and jelly. Cheese and crackers. Customer Relationship Management and Marketing Automation. What? Okay, maybe it doesn’t exactly roll off the tongue, but, like these favorite combinations, CRM and Marketing Automation are complementary. Playing off each other’s strengths and covering up weak spots, these tools have the power to make any marketer or salesperson’s [...]

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A Clean List Is a Profitable List

One of the keys to success with email marketing is keeping your contact list up to date and segmented. Keeping a clean list will make sure that your are sending relevant messages and will improve your open rates. Having a clean email list is one of those things that everyone understands on an intellectual level, [...]

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I’m in sales, why should I blog?

The short answer? Because your prospects expect you to. Ok, maybe they don’t expect you to blog, per se. They expect to be able to find information about your products and services on-line. They want information detailed enough to help them determine if you can help solve their problem. And they want it when they [...]

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5 Twitter Lists That Will Give You a Competitive Edge

Would you like to have the inside scoop on what’s going on with your competitors, clients, or prospects? Of course you would, you’re in sales. Top sales pros are always looking for that extra piece of information to give them a competitive edge. Twitter lists are a powerful tool for gathering information and staying in [...]

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Facebook Page Likes vs. Post Likes – What’s the Difference?

Have you ever wondered what the difference was between liking a page on Facebook vs. Liking a post or status update from one of your friends? Or maybe you’ve wondered why you get plenty of likes on the things that you post via your company page, but only a handful of people have actually liked [...]

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LinkedIn – Where Did That Feature Go?

Have you ever spent time looking for something you know you’ve seen before on LinkedIn? Or something you feel “there should be a way to do” but couldn’t find it? While LinkedIn often updates and improves their user interface, some things can still be hard to find. Here are three of the most common “how [...]

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Breathing Life Into Dead Thank You Pages

Unless your website is just an “online brochure”, there is a good chance that you have dead thank you pages on your website. Never heard of dead thank you pages before? Keep reading to learn what they are, how they lead to lost opportunities, and what you can do to bring them back to life. [...]

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How Metrics Help You Get Marketing Done Faster

Metrics have always been an important part of marketing. Measuring what works, what doesn’t, and figuring out how to best spend our marketing dollars will always be important to small business marketers. Metrics can help us in many ways, but I believe one of the one of biggest, and often overlooked, benefits of using metrics [...]

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LinkedIn to Retire Lead Collection Bar

LinkedIn recently announced they will be retiring the Lead Collection bar from their ads. The Lead Collection bar was a free feature that allowed you to collect leads directly from your ad by allowing people to click on a “Request Contact” button. Here’s a screenshot of what it looked like: The LinkedIn Collection bar is [...]

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I Wonder What I’ll Learn Today

Yesterday was one of those days where I attended a lot of meetings and had the opportunity to enjoy several conversations with a variety of different people. Looking back at those those conversations at the end of the day, two of them stuck out in my mind because of the contrast between the two and [...]

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