LinkedIn – Where Did That Feature Go?

Have you ever spent time looking for something you know you’ve seen before on LinkedIn? Or something you feel “there should be a way to do” but couldn’t find it? While LinkedIn often updates and improves their user interface, some things can still be hard to find. Here are three of the most common “how [...]

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Breathing Life Into Dead Thank You Pages

Unless your website is just an “online brochure”, there is a good chance that you have dead thank you pages on your website. Never heard of dead thank you pages before? Keep reading to learn what they are, how they lead to lost opportunities, and what you can do to bring them back to life. [...]

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How Metrics Help You Get Marketing Done Faster

Metrics have always been an important part of marketing. Measuring what works, what doesn’t, and figuring out how to best spend our marketing dollars will always be important to small business marketers. Metrics can help us in many ways, but I believe one of the one of biggest, and often overlooked, benefits of using metrics [...]

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LinkedIn to Retire Lead Collection Bar

LinkedIn recently announced they will be retiring the Lead Collection bar from their ads. The Lead Collection bar was a free feature that allowed you to collect leads directly from your ad by allowing people to click on a “Request Contact” button. Here’s a screenshot of what it looked like: The LinkedIn Collection bar is [...]

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I Wonder What I’ll Learn Today

Yesterday was one of those days where I attended a lot of meetings and had the opportunity to enjoy several conversations with a variety of different people. Looking back at those those conversations at the end of the day, two of them stuck out in my mind because of the contrast between the two and [...]

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Does That Prospect Deserve To Be In Your Pipeline?

How picky are you about who you let into your sales pipeline? Do you place everyone who might have in interest in what you sell into your pipeline, or do you make them qualify first? This was an interesting conversation we had in our Sandler Sales President’s Club recently – the idea of being careful [...]

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Webinar Recording – Incorporating Social Media Into Your Workflow

There are a number of tools that can help you be more efficient and effective with social media. I’ve long believed that one of the keys to being successful with social media is to stop thinking of it as a separate activity and to find ways to incorporate the use of social media into your [...]

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Email Marketing – Drip vs Triggered

What’s the difference between drip [marketing] emails and triggered emails? That’s a question I’ve been hearing more often as business owners and sales pros begin exploring marketing automation software for their business. These tools bring the promise of automatically following up with leads until they are ready to buy and then turning them over to [...]

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How Often Should I Follow Up with Leads?

As marketing and sales folks, we are always on the look out for the latest and greatest ways to attract more leads. Lead generation is important, but the money to be made from generating leads is in the follow up. Most small business owners and sales people would be better off fixing their follow up [...]

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How your strategy helps you make decisions

How quickly do you and your organization make decisions? Do you make them quickly, or does each decision seem to be a long and painful process filled with uncertainty and doubt? In working with small business owners over the years I’ve noticed that those who have a clear set of goals and a well defined [...]

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