Small Business Marketing Blog - Strategies That Increase Sales


As marketing and sales folks, we are always on the look out for the latest and greatest ways to attract more leads. Lead generation is important, but the money to be made from generating leads is in the follow up. Most small business owners and sales people would be better off fixing their follow up

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Developing a Strategy

How quickly do you and your organization make decisions? Do you make them quickly, or does each decision seem to be a long and painful process filled with uncertainty and doubt? In working with small business owners over the years I’ve noticed that those who have a clear set of goals and a well defined

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money in hourglass

One of our major goals (if not the major goal) is to generate sales conversations. Depending on your business, that conversation may take place in person, on the phone, web meeting, or email. No matter what the medium, if you sales calls are not effective, your marketing budget will be wasted. Every once in a

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New Mobile App for Infusionsoft

Wed, March 5th, 2014
infusionsoft mobile app

Infusionsoft recently announced their new mobile app for the iPhone and Android. I was a little surprised as I thought they would wait for their annual conference to release it, but I’m glad they didn’t wait. If you are not familiar with them, Infusionsoft is the all in one sales and marketing software for small

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Track Your Success With WinStreak

Fri, February 28th, 2014
winstreak app logo

I recently ran across a helpful little app from the folks at Strategic Coach,  called WinStreak. WinStreak helps you keep track of your daily wins and achievements. The app also helps you stay focused on your goals by helping you plan your wins for the coming day. As business owners, it may be easy for

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Using Twitter’s Keyboard Shortcuts

Thu, February 27th, 2014

Have you tried Twitter’s keyboard shortcuts? Did you know they were there? We are getting so used to touch screens and voice control that it’s easy to forget about keyboard shortcuts. But when you know them, keyboard shortcuts can save you a lot of time. Twitter refers to this first group of shortcuts as Timeline

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Become a Duct Tape Marketing Consultant

Wed, February 26th, 2014
duct tape marketing ambassador logo

As most of you know, I am a member of the Duct Tape Marketing Consultant Network. I’ve been lucky enough to have been a member since almost the beginning (I was in the second group). The network continues to grow and I am always amazed at the quality of people who continue to be attracted

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3 Ms of Marketing Strategy

Tue, February 18th, 2014
three m's

If you been through any sort of “marketing 101” education, you have undoubtedly heard about the three M’s – market, message, and media. You may also have heard this expressed as “getting the right message, to the right people, at the right time”. All three M’s are important, but I believe that the order in

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Podium with target and arrows on first place.

“Strategy before tactics” is something we talk about every day in the Duct Tape Marketing Consultants’  network. It’s what sets us apart from other small business marketing consultants. Strategy is one of those words that conjures up images of intellectual giants, using secret information, to make last minute moves to save the day. However, creating

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Twitter announce some new search filters last week. These filters will help sort through the enormous amount of information on Twitter and help you find the information you are looking for faster. You access the new filters by first performing a search – the filters will appear in the left hand column of the search

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