Most small business owners and salespeople that I work with are pretty good at closing the deal once they get in front of the right people. What they struggle with is getting in front of enough of the “right people”. In marketingspeak, we refer to the process of attracting the right people as lead generation.
I spend a lot of time talking about the importance of having a marketing system before you try to automate it. This means taking the time to learn how your customers make their buying decisions and aligning our marketing efforts with the stages of their buying process. In Duct Tape Marketing, we use the concept of
One of the challenges that small business marketers face is balancing new projects (install a new CRM system) with the ongoing, day-to-day marketing activities (following up with the people you met at a networking event). To balance these activities, along with all of the other hats that small business owners wear, we often talk about
LinkedIn has been making a lot of changes and updates to their user interface recently, so things may look a little different if you haven’t logged in recently. For the most part, I feel these changes make the interface cleaner and improve the product, but just like everyone else, it takes me a while to
Small business owners will have a unique opportunity to work on their marketing systems when creativeLive hosts John Jantsch of Duct Tape Marketing for a 3 day, live workshop. During the workshop, John will lead a small group of business owners through the process of creating a small business marketing system. That workshop will be
When it comes to marketing your small business, how do you know how well you are doing? One of the biggest challenges small business owners face when it comes to marketing is determining what’s working, what’s not, and what to do about it. Specifically, they want to know where to spend their limited time and
Working on your marketing doesn’t have to be an expensive, multi-month project. Paying attention to the “little things” can produce big results. Here are 5 things you can do this week to work on your marketing and grow your business. You don’t have to do all five – pick one or two: 1. Schedule marketing appointments with
LinkedIn continues to add great features to help us connect, communicate, and build our professional network. The latest enhancement gives you the ability to easily use visual content to share your professional story. Now you can enhance your LinkedIn profile by including images, videos, presentations and more. This isn’t reserved for artists or those who
Way back in 2008 I wrote my first post about Jigsaw and their community based approach to building and maintaining a database of contact information. Over the years, Jigsaw has been a great tool for small business marketers and sales people – helping them find and connect with their ideal customers. A few years back
Case studies (or success stories) are a powerful tool for marketing your small business. If you provide intangible services, case studies help you communicate, in more concrete terms, how you help your customers. Case studies can also give prospective customers a sense of confidence in your ability to help them solve their problems since you’ve
Watch this short video to learn how a grow your business by installing a marketing system.
