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The 7 Steps To Small Business Marketing Success
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We Focus Specifically on the Needs of Service Based Businesses.

While we believe that the principles found in the Duct Tape Marketing System can help any small business improve their marketing efforts, at Rebar we focus on the needs of service based businesses. Service providers face special marketing challenges due to the intangible nature of the services they provide. These businesses need to place more emphasis on developing trust and relationships with their customers. This is why you will often hear service business owners declare “marketing doesn’t work for my kind of business”. While this may be true of traditional marketing tactics, the systematic approach of Duct Tape Marketing is ideal for getting new customers to "Know, Like, and Trust" you.

Our customers also tend to be business owners who are trying to accomplish more with their business than just creating a job for themselves. They want to use their businesses to improve the lives of their customers, employees, and the world they live in. They are people who are interested in developing meaningful, long term relationships with their customers. Rather than viewing marketing as event-based expenditures, they view marketing as an essential business system to be leveraged to achieve their goals.

Here is a sample of the types of customers that we work with.

Learn what it's like to work with us.