LinkedIn continues to add features to help you promote your business online. Not too long ago, LinkedIn updated the design of company profile pages to make it easier for members to access information the companies they care about it. They also added features to help businesses build relationships with their target audience.
The recently addition of Showcase Pages provides companies with another tool to connect with their target audience. Showcase Pages highlight the different areas of your business and help build communities around your different segments, brands, business units, etc.
According to the LinkedIn blog post announcement, Showcase Pages “are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community.”
We often talk about effective marketing as being able to deliver the right message, to the right person, at the right time. Small business owners and marketers can use Showcase pages to speak specifically with a target audience about the information, products, and services that are of interest to them. Here are just a few examples of how companies may want to use Showcase Pages:
- An accounting firm that offers services to both small businesses and Fortune 1000 companies may want to create Showcase Pages for each of these audiences.
- Software resellers who represent several vendors may want to Showcase each vendor separately.
- Companies specialize in more than one vertical market may want to Showcase their solutions for each vertical.
Creating a Showcase Page is pretty straight forward. If you’re a Company Page administrator, navigate to your to the “Edit” dropdown menu and select “Create a Showcase Page.”
Once created, you can start sharing content on your page.
Users can follow a Showcase Page just like they can a company page, but now they can just follow the company news and content that is most relevant to them.
LinkedIn has always had a great set of tools for individual networking online. Lately, they have been beefing up their company tools as well. If you haven’t taken a look at LinkedIn’s company pages in a while, you should give it another look.
As always, feel free to contact me if you have any questions about using Showcase pages (or any other aspect of LinkedIn) for your business.