You can’t automate a marketing process that doesn’t exist.
I’ve spent most of my career automating business systems and one thing I learned early on is you have to a system before you try to automate it.
If you start with the tool (rather than a system), the tendency is to focus on the bells and whistles of the tool. You might end up building a lot of cool stuff, but the project falls short of the expectations you had when you began.
Put more bluntly – automating chaos still leaves you with chaos.
Subscribing to LinkedIn won’t automatically bring you a flood of new business. You need a system for generating new referrals and converting them into customers.
Buying a CRM system, on it’s own, won’t make a more productive salesperson. A CRM system that has been designed to support your sales [business] system could double or triple your sales.
Once you have a marketing system in place, marketing software can help you scale that system, allowing you do more with the same amount of people.
This reality of needing to have a business system before you try to automate it is why the two main tools we use to help our customers grow their business is Duct Tape Marketing and Infusionsoft.
Duct Tape Marketing is a turn-key system for small business marketing. It provides a step-by-step approach for building a simple, effective, and affordable small business marketing system.
Infusionsoft provides an all-in-one sales and marketing software solution specifically designed for small businesses.
Duct Tape Marketing helps you define your marketing system. Infusionsoft helps you automate processes in your system.
Duct Tape Marketing gives you a systematic approach for moving people through the stages of the marketing hourglass – Know –> Like –> Trust –> Try –> Buy –> Repeat –> Refer. Infusionsoft helps you scale your hourglass, so you can market to more people without having any of them fall through the cracks.
Duct Tape Marketers know that marketing doesn’t stop at the sale. Infusionsoft helps them automate their on-boarding and follow up so the can consistently WOW! their customers.
Duct Tape Marketers build systems to ensure they deliver the right message, to the right person, at the right time. Infusionsoft helps them scale that personal attention.
Those are just a few reasons I like to refer to Duct Tape Marketing and Infusionsoft as the Peanut Butter & Jelly of small business marketing.