Last week I had the chance to attend InfusionCon, the annual small business marketing and sales event sponsored by Infusionsoft. The event, which began in 2006 with 30 attendees, drew over 2,100 attendees and truly felt like a celebration of small business.
Part of that celebration includes the Ultimate Marketer Contest. During the conference, the three Ultimate Marketer finalists share their story of how they are doing “extraordinary things with Infusionsoft”. Kansas City was well represented, with 2 of the 3 Ultimate Marketer finalists being from our area.
Dustin Burleson, of Burleson Orthontics was awarded the first runner up in the contest. This Kansas City practice started with one employee and zero patients in 2006 and has grown to over 7,500 active patients and 35 employees. Burleson Orthodontics is the largest provider of free orthodontic care to children who desperately need, but are unable to afford orthodontic care, through the Smiles Change Lives and Cleft Palate Foundation.
The second runner up in the Ultimate Marketer Contest went to Andy Michaels and Gonz Medina of Blue Chip Athletic. The company was started in 2001 by Gonz Medina and Jason Heslop in Jason’s basement. Blue Chip provides coaches with quality custom apparel for their teams at a reasonable price. After 10 years in business, Blue Chip Athletic has more than 22,000 customers and $4.2 million in annual revenue.
Congratulation to our Kansas City Ultimate Marketers and I hope to see more KC area businesses at InfusionCon in 2014.
Bill Brelsford Small Business Marketing Consultant