You may not have noticed it, but on January 15 Facebook changed their policy for Cover Photos for Pages. Under the new policy, you are not allowed to have cover photos that have text on more than 20% of the image area.
That’s 20% of the image area (not a specific number of words or characters). Cover photos are 851 x 315 = 268,065 square pixels. 20% of that is 53,613 square pixels. Text can appear anywhere, but typical text blocks sizes might include:
- 450 x 119 pixel area in the top left corner of the cover photo
- 640 x 83.77 pixel area in the bottom right corner of the cover photo
- 232 x 231 pixel “square” block area
Depending on the font size you use, many small business may be limited to displaying their business name and/or their tagline under these new rules.
Facebook is reportedly developing a tool to measure the amount of text that they will use themselves and share with users and advertisers to help measure compliance with this rule.
Just for review, here are Facebook Rules for Timeline Cover Photos:
1. All Cover Photos are Public and should be 851pixels wide x 315pixels high.
2. Covers CANNOT be Deceptive, Misleading, or Infringe on anyone else’s copyright, if they are you may find it disappears.
3. You may NOT encourage people to upload your cover to their personal timelines.
4. Cover Photos MUST NOT Include;
- Images with more than 20% text
- Price or Purchase Information, such as “40% off” or “Download it on yourwebsite.com”
- Contact Information such as a Website Address, Email, Mailing Address, or Information that should go in your Page’s “About” section.
- Calls to action, including references to Facebook features or actions, such as “Like” or “Share” or an Arrow Pointing from the Cover Photo to any of these features or Calls to action, such as “Get it now” or “Tell your friends.
You can read the full set of guidelines here – https://www.facebook.com/page_guidelines.php
Bill Brelsford Small Business Marketing Consultant