Visitors to your website use all different types of devices. Mobile browsing is becoming more popular every day. Desktop monitors are getting larger, but does that mean they are displaying more of your site? Depending on how tech savvy your ideal customers are, the visible portion of the web page may much smaller than the screen resolution, because of all of the toolbars and widgets they use.
All of these factors make it difficult to determine the percentage of visitors for whom certain page elements (i.e. call to action buttons) fall beneath the fold or are hidden in a side bar that they have to scroll to see. So the friendly folks on the Google Analytics team created a visualization tool that lets you quickly determine which portions of your page are visible to which percentages of visitors.
To access the tool, go to In-Page Analytics in the content section of your analytics account. By clicking Browser Size, you can shade portions of the page that are below the fold. Click anywhere on the screen and you can see what percentage of visitors can see that part of your page.
The report shows data based on the page you are viewing. Play around with the picker to view data for “visitors to the site” or “Web users” and compare it to different benchmarks.
Bill Brelsford Small Business Marketing Consultant