Regular visitors here know that I am a member of the Duct Tape Marketing Consultants Network. Our goal is to help small business owners install simple, effective, and affordable marketing systems that consistently attract your ideal customers.
The Duct Tape Marketing System was created by fellow Kansas Citian John Jantsch. Later this month, John will be conducting 2 special one day workshops that will teach you how to create your marketing strategy and them implement the right marketing tactics to execute that strategy.
The workshop agenda will follow the same curriculum we use when working with business owners one-on-one and is outlined below:
The System Overview – The key to building successful marketing momentum in the systems mindset. In this opening segment we outline all the parts that going into thinking about marketing and the most important system in your business.
Strategy Before Tactics – A solid marketing strategy is the rock that consistent business growth is built on. In this segment we focus on the tools needed to create the marketing strategy that is perfect for your business. We will discover a narrowly defined ideal client, value proposition and core marketing message.
The Marketing Hourglass – A happy customer is the greatest source of profitable new business. In this segment we take a view of the total customer experience from the time they come to know your business to the point where they are a loyal referral source. Focus is on discovering the logical methods to move customers though the stages of know, like, trust, try, buy, repeat and refer.
The Content Plan – Content that builds trust, educates and converts is the foundation of an effective marketing system. In this segment we’ll work on creating your content grid and editorial thinking for things like blogging, eBooks, video, and newsletters.
Total Web Presence – The pace of change on the web requires a knowledgeable and practical resource to keep it all in perspective. Duct Tape Marketing is the go to resource for social media, email marketing, search engine optimization and paid search marketing. Let us help your staff cut through the hype and apply the tools that will have the greatest impact for your business right now.
Lead Generation Plan – With your strategy, hourglass and content plan laid out, your most effective forms of lead generation – advertising, public relations and referral creation will come into focus. In this segment we will map out the most effective ways to generate leads for your business as well as the most effective vehicles.
Lead Conversion System – It’s not enough to get leads, phone calls and web traffic. The real objective is to convert those leads into profitable clients. In this segment we’ll cover the five stages of lead conversion designed to dramatically increase the number of leads that turn to clients and client that turn to referral sources.
Putting It All Together – We will cover a great deal in this fast paced workshop so we need to bring it all together in an action plan that includes a marketing calendar, measurement plan and budget. These tools always evolve and transform when put to the real world test, but learning how to plan long term and tie success to things that get measured is a key marketing mindset.
One unique thing about this workshop is that John is allowing you to decide how much to pay after you have attended the event, based on the value you receive. As you know I’m a big fan of this approach, so I am glad John has decided to try it out.
You can find more information about this event, including registration information here.
Bill Brelsford Small Business Marketing Consultant