If you are a small business owner with a Facebook page, you probably need some help maintaining that page. In the past, if you wanted to share the responsibility of managing your page with a co-worker, intern, or consultant, you would make them an admin, giving them full access to your page.

If giving others full access to your Facebook page gave you pause, here is some good news. Facebook recently added the ability to assign roles to your page admins. This chart from the Facebook help section gives an overview of the privileges assigned to each role (click on the image for a larger view):


As the chart above shows, the five roles available to page admins are:

  • Manager
  • Content Creator
  • Moderator
  • Advertiser
  • Insights Analyst

If you’re hiring someone to help with your social media efforts, you can use these permissions to limit what they can and cannot see or do on your behalf.

You can learn more about Facebook’s admin roles at the Facebook Help Center.

Bill Brelsford Small Business Marketing Consultant