A big part of my job at Rebar is helping business owners implement the strategies and ideas in Duct Tape Marketing. In order to do that I am always on the look out for new tools to help implement and (when appropriate) automate your marketing activities.
I think WordWatch provides the perfect type service for small businesses to outsource – managing bid amounts for AdWords campaigns. The purpose of WordWatch is to save you time and money while getting you more clicks and conversions on your AdWords campaigns.
WordWatch’s algorithm-based software works constantly to make sure your keywords are at the optimal bid price for the most traffic. This is perfect work (repetitive, calculation based) for a computer and exactly the type of thing you don’t have time to manage day in and day out.
As with any marketing tactic, you should create a sound marketing strategy by identifying your ideal customer, defining your core message, and gain an understanding of what triggers people to seek out your products and services before jumping in pay per click (PPC) advertising. But once you do, using a tool like WordWatch will help you make sure you are getting the biggest bang for your PPC buck.
I recently had the chance to visit with WordWatch’s Trace Ronning and he shared the following facts about PPC advertising and WordWatch:
- Average costs per click have risen 400% over the last four years due to more and more advertisers rushing to get the word out about their products on AdWords.
- WordWatch customers average a 30% boost in clicks within 3 months
- Customers save up to 50% on clicks they’re already receiving
- Automatic keyword management saves hours of work every day compared to manual management.
- WordWatch can automatically adds keywords that will produce more clicks for you without breaking your budget
- WordWatch works with any budget size. We’ll never spend more than what you’re budget is set to and we’ll make sure you get the most out of your money.
- You can choose between maximizing clicks or conversions strategy
- WordWatch offers fixed price plans without long-term contracts
- WordWatch offers a starter package that includes complete construction of your AdWords account, multiple campaigns, keyword research, ad copywriting and bid management for 3 months.
WordWatch’s automatic PPC bid management we be included in several of our managed marketing services and managed website programs, so if you are a current customer we’ll be sending you some more information about this service in the near future.
You can learn more about WordWatch on their website or feel free to contact me if you have any questions.
Bill Brelsford Small Business Marketing Consultant
