Twitter recently announced their new tool, Twitter Web Analytics. Twitter Web Analytics is designed to help you:

  • Understand how content from your website is being shared via Twitter
  • See how much the amount of traffic Twitter sends to your site
  • Measure the effectiveness of your Tweet Button integration

This should be a great help in knowing which content you are sharing is gaining attention with you audience.

Twitter Web Analytics currently being rolled out to a small pilot group of partners, and should be available to the public within a few weeks.

Here is a screen shot from the Twitter dev site showing some of the analytics that will be available:

twitter_web_analytics

Twitter is providing an API for their Web Analytics, which means you may seem some updates to your favorite Twitter clients incorporating this new data.

Bill Brelsford Small Business Marketing Consultant