Twitter Web Analytics

Twitter recently announced their new tool, Twitter Web Analytics. Twitter Web Analytics is designed to help you:

  • Understand how content from your website is being shared via Twitter
  • See how much the amount of traffic Twitter sends to your site
  • Measure the effectiveness of your Tweet Button integration

This should be a great help in knowing which content you are sharing is gaining attention with you audience.

Twitter Web Analytics currently being rolled out to a small pilot group of partners, and should be available to the public within a few weeks.

Here is a screen shot from the Twitter dev site showing some of the analytics that will be available:

twitter_web_analytics

Twitter is providing an API for their Web Analytics, which means you may seem some updates to your favorite Twitter clients incorporating this new data.

Comments

  1. What matters is that Twitter is slowly adding on all the functionality we get from third-party apps and thats got to be making HootSuite and other providers nervous..Im a pro HootSuite user mainly because I can access a variety of accounts from a single dashboard. Once Twitter adds on analytics multiple account access will be the only thing theyre missing.

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