I was going over my notes from It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose (view my summary here) and I was reminded of a very simple yet powerful lesson. The keys to effective marketing are:
- Understanding your purpose
- Telling that story to the world
Simple, but not necessarily easy.
It’s common to want to jump right to the telling. We want to “get the word out”. We want the sense of accomplishment of checking “send email blast” off our to-do list.
But if we can slow down for a while, take the time to thoughtfully develop our strategy (or understand our purpose), then we will be much more effective in attracting our ideal customers.
How would your business be different if you and your employees could see a direct link between their daily activities and the purpose you have articulated for your business?
photo credit: dito_13 on Flickr
Bill Brelsford Small Business Marketing Consultant
