It has been a while since I’ve had a “5 Questions With” post, so today’s has 5 + 1 questions with Chris Kirk, owner of WildBlue LLC. Based in Platte City, MO, the folks at WildBlue help aircraft buyers and sellers worldwide close deals faster.
Make sure you don’t miss Chris’ answer to question #4, it’s not your typical answer but I think it’s a gem.
1. What do you (really) do for a living? – We’re a marketing company that brings together airplane buyers and sellers.
2. What makes you different from others in your industry? – Two things. First, Our focus on giving back to our industry via programs like “Flying Money”, “GAWins!”, and our WildBlue Foundation fund.
Secondly, our system is based on clear, consistent, and reliable communications. In other words, our “Blue Sky” system keeps buyers and sellers out of the dark, stops wasting their time, and helps them make more effective decisions.
3. Who is your ideal customer? – Our ideal clients are typically active or retired business owners, entrepreneurs, upper level executives or professionals. They normally use their airplanes for business and personal reasons and often fly the planes themselves. They use other professionals in their daily lives and appreciate the value that a professional aircraft salesperson brings to the table. They are able to delegate and value the input from their advisors when making decisions. They maintain their airplanes to high standards and demand high standards from others. They are decision-makers and are often active in aircraft owners associations. A WildBlue client knows precisely what his time is worth and will eagerly refer our services to others for a job well done.
4. What has been your most effective marketing strategy to date? – Calling people back and providing them with consistent and clear communications. I’m always surprised at how many people tell me we were the only ones to call them back.
5. I would be more effective at marketing my business if… – I had more time and money LOL. Realistically, I’d be more effective if I felt more comfortable and committed myself more to networking functions.
6. Tell me a little bit about the charities you support – Owner’s associations that support the individual aircraft owner, aviation safety groups, and charities that support individuals in need through the use of free air travel.
Bill Brelsford Small Business Marketing Consultant
