Today, as part of the National Small Business Week celebration, I’m giving away one of our Duct Tape Marketing Local Search Pro self study courses.
This course is not an exercise in theory, it’s a plan of action created by one of the leading small business online marketing practitioners. The end result of this course is that you are able to effectively and efficiently integrate integrate a local web presence into your overall marketing strategy.
Here’s the full agenda
- Session 1 – Making Your Website Scream Local – The first step in winning in the local search game is to employ all of the tips and tricks that let the search engines know that yours is truly a local business
- Session 2 – Building the Local Search Profiles – Google, Bing and Yahoo want to make it easier for surfers and mobile users to find local business when they are out and about and you must know the best ways to claim and enhance these special profiles.
- Session 3 – Rated, Reviewed, Cited and Mentioned – Rating and reviews sites like Yelp and CitySearch are becoming a very big part of a small business reputation and getting proactive in this arena is essential if you want to tap the power of happy customers for local rewards.
- Session 4 – Spreading the Local Social Word – in this session we will show you ways to get more from local by incorporating the powerful set of social media tools used by almost everyone today.
This course is unique as you will receive a new lesson each week for four weeks. Each lesson includes:
- A video presentation
- PDF presentation and video transcript
- Action steps
- Resources for each step
- Supplemental videos to guide you through the action steps
You’ll never get overwhelmed because we give you just enough to do each week without overloading you with the entire program. Our test participants found this to be the most helpful aspect of the course.
I’ll be randomly selecting someone from my newsletter subscription list at the end of the day.
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Bill Brelsford Small Business Marketing Consultant