Twitter recently updated its search tool, adding a feature that makes it easier to find people to follow based on what they tweet about.

Search results now include suggestions of people and accounts that tweet about that topic you are searching. For example, if I search Twitter for “duct tape marketing”

twitterSearch

Twitter returns the relevant Tweets. If you click on the new “People” tab just above the results

TwitterSearchPeople

Twitter provides further suggestions of people you may want to follow based on recent Tweets related to your search term. You can follow and add people to your lists directly from the suggested people list.

You can also view the people list by clicking on the “More people results link” on the right hand side of the page.

morePeopleResults

Use this new search feature to help find and follow people who tweet about topics you are interested in and join the conversation.

Bill Brelsford Small Business Marketing Consultant