Online video can be a powerful tool for marketing your professional service firm. The explosion of affordable video cameras and social media sites give us a plethora of options for creating and distributing video. In fact, there are so many options for creating and publishing videos it can be a little overwhelming. If you share that feeling, then Steve Garfield’s book, Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series) is for you.
The book is filled with step-by-step guidelines for recording your video and uploading it to various sites for hosting and sharing. Steve teaches you what you need to know about choosing a camera, lighting and sound, editing, uploading, broadcasting live, and adding video to your blog (or creating a blog if you don’t have one).
The book also contains lots of interviews with movers and shakers that give a great view on what is going on in the industry.
If your marketing plans for 2011 include using video, pick up a copy of Steve’s book.
You can learn more about Steve and video at SteveGarfield.com
Bill Brelsford Small Business Marketing Consultant