Last week I had the pleasure of participating in the Small Business Marketing Summit sponsored by Constant Contact. The summit featured several speakers who addressed various ways that small business owners can use email and social media tools to market their business.
In my presentation, I talked about the importance of creating a marketing strategy, realizing that while you have a process for selling, your customer has a process for buying, and understanding what triggers your customers to begin their buying process. Here are the slides from my presentation:
The two books mentioned in these slides have also been reviewed here, Ardath Albee’s eMarketing Strategies for the Complex Sale and SHiFT by Craig Elias and Tibor Shanto.
Bill Brelsford Small Business Marketing Consultant
