Yesterday, Google announced Place Search – local search that organizes information around places. Place search returns the familiar map with the locations of your search results along with other relevant information from the web about those results.
Here is a screen shot my search for Kansas City Law Firms:
[Click on the image for a larger view]
Google will try to predict when you are searching for a place, but you can also select the Places option from the menu on the left:
For example, this morning if I search on “Kansas City Accounting Firms” is don’t get the new Places results. However, if I click on the Places option on the left hand menu, here is what I get:
We’ve been stressing the importance of local search for accountants, lawyers, financial advisors, and other professional service firms for a while now and it looks like it is only going to become more important in the future.
Bill Brelsford Small Business Marketing Consultant