With all of the buzz around social media, I find it helpful to be reminded that social networking isn't something new. Rather, social media gives us new tools to expand the networking we should be doing already. Whether online or in person, keep these 3 don'ts in mind when networking:
- Don't focus on the sale, focus on the relationship.
- Don’t keep score. Help because you can, not because you expect something in return.
- Don't forget to network with your peers and strategic partners as much as you do with prospects.
Build valuable business relationships by avoiding these 3 mistakes in both your online and offline networking.
Bill Brelsford Small Business Marketing Consultant
