There are now over 300,000 groups on LinkedIn where professionals are discussing, sharing news and collaborating with each other. To make group more useful and productive, the folks from LinkedIn added the ability to create subgroups.

LinkedIn describes subgroups by comparing them to break-out session at a conference. Subgroups allow you to have more focused areas than in the main group. Subgroups also allow you to send more focused announcements to your group audience(s).

You can great subgroups and invite people to join them from the group's "Manage" tab. Once you've created the subgroup, here are four easy ways to get it going quickly:

  1. Set the aims for the subgroup by posting a featured discussion in the subgroup
  2. Kindle the conversation by posting a news article with a brief comment every day for the first month of the group
  3. Provide an ongoing focus for members' attention by adding 10 RSS feeds related to the focus of the subgroup
  4. Drive attention to the subgroup through your comments in the main group and in other groups where you participate
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Bill Brelsford Small Business Marketing Consultant