John Jantsch of Duct Tape marketing recently posted his list of 9 Hidden Benefits of Blogging. Here are two of my favorites from his list:
"Blogging keeps me focused on learning – The discipline
required to create even somewhat interesting content in the manner I’ve
chosen requires that I study lots of what’s hot, what’s new, what’s
being said and what’s not being said in order to find ways to apply it
to the world of small business."
"Blogging makes me a better salesperson – I write like
I speak and often I write to sell an idea or even a very specific
tactic. It’s amazing, but I find that clearly stating idea pitches in
writing has improved my ability to quickly articulate them in selling
or interview setting. It’s like you build up this reserve bank of
preprogrammed discussion points."
One benefit that I would add to John's list is blogging helps me meet and start conversations with people I would probably never meet otherwise.
Read the rest of John's list of blogging benefits and let me know which one is your favorite.
Bill Brelsford Small Business Marketing Consultant