Tim Berry, business plan guru and friend of the blog, announced the launch of Marketing Plan Pro 11, also known as Marketing Plan Pro Powered by Duct Tape Marketing.
I had the pleasure of working with early beta versions of the software and have found it to be a very flexible and easy to use tool. As Tim teaches in his book, The Plan-As-You-Go Business Plan, the key to planning is to constantly revise and update your plan as your business grows and circumstances change. This is where having a good software tool for managing your plan really helps. Marketing Plan Pro has several tools to help you stay organized, to review your performance against the plan, and to make adjustments to the plan as needed.
Staying true to the principles taught in Plan-As-You-Go, Marketing Plan Pro provides a 30 Minute Plan, a Basic Plan, and a Standard Plan. I think most small business owners will want to start with the 30 minute plan and then add to it as needed.
For more information, check out this quick video tour of Marketing Plan Pro.
Bill Brelsford Small Business Marketing Consultant
