A common tactic that we recommend in Duct Tape Marketing is to add the ability to capture contact information in exchange for something of value to your web site. The service that I like to recommend for this is iContact (formerly IntelliContact) – I’ve blogged about iContact a couple of times in the past (here and here). There are several services available to help you build and manage your mailing lists. I like to recommend iContact because of the care they put into designing their user interface to make it easy to use.
Bill Brelsford Small Business Marketing Consultant