I originally "collected" this list from the Deliver Magazine. I’m posting it here so I can get rid of some of my piles.
Respondents prefer marketing that…
- Is short and to the point
- They can choose to see when it is most convenient for them
- Is personally communicated to them by friends or experts they trust
- Provides information about price discounts or special deals
- Is customized to fit their specific needs and interests
- Compensates them for their time and attention
- Provides information about competitive brands
- Has asked for and received their permission ahead of time
- They can personalize to fit their own interests and needs
- Is associated with a magazine, TV program or organization about which they are enthusiastic.
Bill Brelsford Small Business Marketing Consultant
