When I talk with customers and prospects about blogging as a small business marketing tool the discussion usually turns to the issue of making money with your blog. Using your blog to help people come to Know, Like, and Trust you takes a different level of focus and activity than creating a blog that has a primary purpose of generating revenue. In the former case, you are creating a tool to market your business. In the latter, you are creating a business.
Over on ProBlogger, Darren Rowse has a post entitled A Reality Check about Blogging for Money. As you read the post, it should have a familiar ring to it – it’s the same type of advice you hear about starting a small business – it takes work, it takes some luck, it’s not a "get rich quick" scheme and while it is difficult, it certainly can be done.
So if you have a blog or are getting ready to start one, have you goals in mind and be prepared to put in the level of effort necessary to reach your goals.
Bill Brelsford Small Business Marketing Consultant
