How To Blog

I was talking to a customer today about blogging. How to start, using an informal tone, linking, etc. Typical "how do I get started" stuff. I knew she got it when she commented "so it could be just like answering a question from a customer on the phone". I think that’s a perfect way to view it, for a couple of reasons. You want conversational tone of a phone call. Writing with a specific person in mind helps you to write more clearly.

Many people are afraid to start a blog because they are afraid they will run out of things to write about. Would you have something to say if a customer called you today? Of course you would. Picture that customer and give them a quick update… on your blog. Your customers want to hear from you. And so do your future customers.