Ok, I don’t usually rant, but this is getting ridiculous! Every day for at least the last 5 days I have had to pick up someone’s advertising trash off of my driveway or front lawn. You know the kind, someone puts a piece of paper in a plastice bag, puts a rock or two for weight to keep it from blowing away and then drives through your neighborhood throwing their trash in your yard. I’m certainly not a neat yard guy (just ask my neighbors) but this annoys the hell out of me. And I like to look at advertising, but I haven’t looked at a single one of these. I just pick them up and throw them in the trash can as I go through my garage.
The newspaper is another example. A couple of weeks ago I returned home from an out of town conference and I found 4 newspapers in front of my door. I don’t buy the newspaper. Apparently, someone had been throwing them in my yard and a neighbor brought them to my door. Although they may think that littering in my yard, annoying my neighbors, and advertising that I am not home will turn me into a customer, it’s not going to happen.
If you are a small business and your best idea for finding customers is to throw crap in their yard, please, please, download and read this free marketing advice and then call me and ask for a free 30 minute consultation. I’m sure we can come up with a better approach.
Bill Brelsford Small Business Marketing Consultant
